Hi friends

This is my weekly email for Outcome 2023.

Today, I am sharing a short story—Toggle.


The story for Toggle, in the Outcome 2023,  products UX and content design strategy conference in Chandigarh, by Vinish Garg.


(All the links in this story open in a new browser tab.)

One time, a girl was living with a boy—they both worked in digital products in content and UX adjacent roles. One fine day, the boy read a very small story of how we add complexity to some simple decisions sometimes (see the story).

They felt that they should learn to make at least some of their decisions quickly. To begin with, they checked their online shopping cart—a few products were added for a long time now. The couple was removing and nor buying these. The trade-offs were a bit complicated.

They felt the same kind of indecision in other aspects of their life. The girl thought that it has something to do with the energy. She took out a compass and they both wanted to check their North. None of them knew how to use the compass and a quick online search showed them how to find our North. They did. The compass was their gateway to process certain decisions in their life.

One fine morning they received the good news. The girl was expecting and they were so excited to welcome the new life. The man quickly ran a scan of their investments—the mutual funds, the coins, and some stocks. Are they worth an investment? He thought about it.

As they were preparing themselves for the baby, the boy’s career took an upswing. He got a promotion. These were the game changing moments for both of them. They were happy that they were planning a lot of things.

As the time of the delivery was getting closer, the girl felt the need to slow down—in buying new things, in their work, in their decisions. She wanted to pause and she saw a story in an Outcome 2020 email for how we tend to slow down our car without a reason because we just want to slow down.

The pause made them think.

On 12 August, the baby saw the light. The parents were absolutely delighted to see the baby. (I wrote a story in the year 2006 and the story had the same date for something in the year 2016—August 12, hence this date. See a tweet with a picture from the story.).

It was in Outcome 2020 and their small galaxy within the Milky Way was changed now. Their portfolio was totally different now—and priorities too.

They named their baby as Toggle—something they both liked. Full name is—Toggle Clark.

The parents knew what Toggle means. They tried to find the strength in their child—the strength to make decisions—for the things in their minds and for the things in their cart. 

For them, Toggle could work as an incentive, a lever, a direction, and a support system. They hoped that now they could exercise the choice better, and more clearly, and quickly enough.

Toggle helped.


Outcome 2023 could be that Toggle for you.

We all use our Toggle while making important decisions. Mutual funds, or a $25 book, or a an extra pair of shoes?

The Outcome ticket could be your gateway to self-awareness, self-clarity, and to all those items that always tend to stay in the cart. 

You can Toggle.

The call for speakers is open, the opportunity to partner is open, the program is brewing up somewhere, and the tickets are available now.

If you do not have the right experience of presenting at the tech conferences, let me give you some ideas for what you might have been enjoying in your work.

— product strategy, validation, vision, growth
— UX strategy, design, wireframes, prototyping
— user research and analysis, market research
— design and content systems
— content strategy, content design, UX writing
— product marketing, positioning, brand narrative, brand positioning
— UX for product management
— enterprise content strategy
— DesignOps, ContentOps, Product operations
— product leadership, product management, product standards
— our own systems, standards, operations, principles, models, frameworks
— anything adjacent to anything in the above list

In addition, Outcome has reserved a couple of slots to the topics in:

— Civic tech, city design, PropTech, CleanTech, and digital in government
— System thinking in specific domains such as in healthcare, fintech, higher education, and urban design

Outcome gives you enough space on the stage where you can be totally honest—in your own language.

February 10-11. 
EDC Building, IT Park, Chandigarh.

OM—Outcome and Meaning: A focus group on Slack

A few months ago, I had set up a focus group—a Slack workspace—Outcome and MeaningYou can join me on Slack, here. We have a dedicated space in this Slack for Outcome 2023.


Vinish Garg
Outcome  My Website
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