From the Managing Director

In this challenging year, we have been heartened by the investments made in our industry to position Utah for a strong economic recovery. Our office’s Red Emerald Strategic Plan champions community-led infrastructure development to help our destinations improve the visitor experience and maintain essential traits that make them special. From our new and expanding Salt Lake City International Airport and the increase in outdoor recreation infrastructure to the exciting work underway in the East Zion Gateway, these community investments will position our state well for the future.

To that end, we congratulate Visit Ogden, Emery County and Heber Valley for nearing completion of their destination strategic plans. Working with industry experts and with funding assistance from our office, these communities worked collaboratively with local stakeholders to envision their respective futures and identify specific, achievable action plans. We are pleased to reopen the application process for new destination management programs in 2021.

I wish you all a safe and enjoyable Thanksgiving.


Vicki Varela
Managing Director
Utah Office of Tourism

• Community Assessment: Total Cost $25,000, 2–5 day assessment
• Strategy and Implementation Plan: Total Cost $40,000, 3-month duration
• Brand and Marketing Strategy: Total Cost $25,000, 6-month duration