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Main Street, Helper. Photo: Andrew Burr
Tourism Industry Update

From the Managing Director

In this challenging year, we have been heartened by the investments made in our industry to position Utah for a strong economic recovery. Our office’s Red Emerald Strategic Plan champions community-led infrastructure development to help our destinations improve the visitor experience and maintain essential traits that make them special. From our new and expanding Salt Lake City International Airport and the increase in outdoor recreation infrastructure to the exciting work underway in the East Zion Gateway, these community investments will position our state well for the future.

To that end, we congratulate Visit Ogden, Emery County and Heber Valley for nearing completion of their destination strategic plans. Working with industry experts and with funding assistance from our office, these communities worked collaboratively with local stakeholders to envision their respective futures and identify specific, achievable action plans. We are pleased to reopen the application process for new destination management programs in 2021.

I wish you all a safe and enjoyable Thanksgiving.

Vicki Varela
Managing Director
Utah Office of Tourism

Destination Development Applications Opening Nov. 30

Starting November 30, the Utah Office of Tourism will begin accepting applications for matching funds for its destination management programs. With three planning options designed to assist participants in becoming viable, welcoming and high-quality destinations for tourism, communities of all sizes and experience can benefit from the professional assistance offered through the grants.

The programs include:
  • Community Assessment: Total Cost $25,000, 2–5 day assessment
  • Strategy and Implementation Plan: Total Cost $40,000, 3-month duration
  • Brand and Marketing Strategy: Total Cost $25,000, 6-month duration
Eligible applicants include counties, municipalities, Native American tribes and destination marketing organizations. Joint applications between two or more eligible entities are encouraged. In the case of joint applications, each eligible entity must comply with and meet application requirements.

Applications will be accepted November 30 until February 5, 2021.
Learn More and Apply
Student Project Support

Students from Brigham Young University are reaching out to businesses and organizations for short term (two week) project work during the winter break. If you are interested in student support, visit their template library and post your project opportunities here.
Additional Resources
Utah's COVID-19 Transmission Index
State of Utah Resources for Business 
The state of Utah’s Coronavirus (COVID-19) information hub.
Utah Leads Together: A Plan for a Health and Economic Recovery Version 4.9 (PDF) — Released July 22, 2020
Responsible travel information at
U.S. Department of Health and Human Services Centers for Disease Control Travel Health Notices and COVID 2019 Information for Travel 
If you’re worried about whether you may have COVID-19, please call the Utah Coronavirus Information Line at 1-800-456-7707.
Copyright © 2020 Utah Office of Tourism, All rights reserved.

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