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New visuals at highlight the state's diverse and vast landscapes.
Tourism Industry Update

Utah Office of Tourism Launches Redesigned Website

The Utah Office of Tourism launched a revamped website last week to inspire visitors to consider Utah for their travel, increase well-prepared visitation and improve the customer experience. The redesign includes new visuals that highlight Utah’s diverse, vast landscapes and encourage deeper exploration; new site headings point to more experiences; significantly improved data and technical capabilities engage users more effectively; and there is more detailed information about places to visit and itineraries.

"The covid pandemic has put an emphasis on travel planning and preparedness when visiting a destination,“ said Vicki Varela, managing director of the Utah Office of Tourism. “Through our redesigned, we hope to inspire travelers to visit Utah thoughtfully and responsibly."

The Red Emerald Strategic Plan encourages well-prepared year-round visitation, focusing on the quality of visits not just quantity of visitors, getting customers responsibly off the beaten path and helping communities that want to attract more tourists develop their destinations.

“Just like the red emerald, mined only in Utah, visiting the state and should be a unique, transformational experience that can’t be found elsewhere,” Varela said. “Thanks to our content strategist, Rosie Gochnour Serago, and the team at Hanson Dodge for their innovative work to make this big shift possible.” 

Safe travel tips, itineraries and more information on unique Utah experiences can be found at 

Growing Winter in Southern Utah Business

To improve our Southern Utah + campaign, the Utah Office of Tourism is seeking feedback from Southern Utah businesses and organizations regarding your winter operations and ways we can promote the region that meet community needs. If you are a business owner or tourism stakeholder in or at the gateway to Southern Utah (approximately south of or near I-70), please take 2–3 minutes to complete this survey providing basic operating information about your business and general feedback. 

The information received by the survey will be used to build thoughtful resources for residents and visitors alike via customer service communications, website content, social media, and public relations initiatives. We expect to conduct additional outreach in the future for our other campaigns covering other parts of the state.
Take Survey
Additional Resources
Utah's COVID-19 Transmission Index
State of Utah Resources for Business 
The state of Utah’s Coronavirus (COVID-19) information hub.
Utah Leads Together: A Plan for a Health and Economic Recovery Version 4.9 (PDF) — Released July 22, 2020
Responsible travel information at
U.S. Department of Health and Human Services Centers for Disease Control Travel Health Notices and COVID 2019 Information for Travel 
If you’re worried about whether you may have COVID-19, please call the Utah Coronavirus Information Line at 1-800-456-7707.
Copyright © 2020 Utah Office of Tourism, All rights reserved.

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