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Tourism Industry Update
Robbers Roost | Photo: Andrew Burr

Included In This Email

  • Taylor Hartman Joins International Team
  • Travel Restrictions Updates
  • International Visitation and Spending Forecasts
  • IPW Las Vegas
  • Brand USA Travel Week Europe
  • International Market Readiness Tourism Discussion

Taylor Hartman Joins International Team

We are pleased to announce the hiring of Taylor Hartman to fill the Global Content & Tour Specialist role on the International Team. 

A Colorado native, Taylor enjoys exploring the nooks and crannies of the great state of Utah. Taylor comes from PBS Utah, where he was the Digital Marketing Coordinator for the station, running the social media accounts, digital advertising channels and helping with production efforts. Taylor currently serves on the Martin Luther King Jr. Human Rights Commission and has been since 2020. He was also the co-chair of PBS Utah's diversity and inclusion committee. Taylor has a background in journalism, having worked as a digital content producer for Fox 13 and with the Utah Investigative Journalism Project.

Travel Restrictions Updates

As of November 8, 2021, international visitors can enter the United States. Our International team has been working over the past two years in preparation for this, inspiring visitation to the US and Utah and supporting recovery efforts with this date in mind. 
You can find updated information regarding guidance and requirements on our website:

International Visitation and Spending Forecasts

International visitors are an essential part of Utah’s visitor economy. In 2019, international visitors spent $812 million in the Utah economy; these exports account for 8.07% of the total $10.06 billion visitor spending. 

Forecasts reflect reaching 2019 international visitation and spending levels by 2024 and surpassing 2019 visitation levels by 14.7% and spending levels by 7.6% in 2025. (Outpacing the US visitation forecasts of 8% and US spending forecasts by 3% by 2025 relative to 2019)  *US Travel/Tourism Economics 

IPW Las Vegas

The International team attended IPW in Las Vegas September 19-22. The Utah Office of Tourism representative firms from Canada (representing Canada, Australia, and New Zealand) and the UK/Ireland, France, and Belgium also attended. The team hosted over 90 one-on-one meetings at our booth with buyers and participated in the media marketplace with 30 desk-side media appointments. Utah was also one of only eight destinations that hosted a press conference with 100+ media in attendance.

The International team will continue to reunite and rebuild the industry at IPW in 2022 in Orlando, June 4-8, 2022. Learn more and register at

Brand USA Travel Week Europe

Jody Blaney, Global Markets Specialist overseeing the European markets, attended Brand USA Travel Week Europe in London October 25-28, 2021. Jody and Jenni Bridgman, Utah’s Account Manager with KBC Marketing and PR, met with 30 key airline and travel trade buyers to work on product development, education, and campaign recovery efforts in Europe. Following Travel Week, the KBC team hosted a VIP media event with five top journalists pitching what’s new and promoting responsible visitation to Utah.

International Market Readiness Tourism Discussion

From November 8-10, 2021, the International team met with Southern Utah suppliers and three US-based inbound receptive tour operators for an informative presentation and round-table presentation about international tourism in Utah. The team reviewed the basics of working with inbound receptive tour operators and how to work effectively with the travel trade. They discussed Utah’s international marketing efforts with insights into Utah’s top inbound markets. Attendees learned how to work with their local DMOs to reach international markets and how working with the travel trade can benefit their business.

Copyright © 2021 Utah Office of Tourism, All rights reserved.

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