From the Managing Director
Dear Industry Colleagues,
As many of you are already experiencing, Utah will have another record year for visitation in 2021. From our national and state parks to our mountain trails, we know that our state has what people want. With this unprecedented demand for Utah’s outdoor recreation assets, it is our responsibility to educate visitors and continue attracting the quality visits foundational to the Red Emerald Strategic Plan.
Thanks to a $1 million grant from the EDA, our Forever Mighty® responsible travel campaign begins this spring to inspire thoughtful visitation and support local economies. By promoting our Forever Mighty initiative, we aim to encourage positive travel behaviors that will protect our public lands and enrich our communities.
We want to give partners across the state the chance to work with us to share the Forever Mighty message. That is why we are excited to announce a new Forever Mighty Marketing Co-Op Program, separate from the traditional marketing co-op, that provides a 2:1 UOT match (up to $50,000) to eligible partners to promote responsible travel campaigns and initiatives. Learn more about the program below and apply here.
Utah Office of Tourism