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Photo taken near the surface of a stream lined with trees.
Streamside near the Mirror Lake Scenic Byway, Uinta Mountains. Photo: Austen Diamond
COVID-19 Industry Update

Tourism partners:

Here are some updates to lift your spirits.

First, Gov. Herbert released a plan today, Utah Leads Together, for COVID-19 health and economic recovery. It lays out a concrete plan to adapt, innovate and overcome through the pandemic. We are turning the corner to deliberate and collaborative actions, beginning by testing around 4,000 people per day to contain the spread, and continuing through specific state, federal and local programs for economic relief. The plan is linked above and is available to download in the resources below. 

Second, the resilience and innovation of our industry is shining. Last week, we asked you to share stories of silver linings, and you responded big time. Some highlights: 

  • Hotels around the state are considering ways they can help hospitals house non-urgent patients so hospitals can deal with the COVID-19 crisis. Stay tuned for more about specific agreements.
  • Distilleries are producing hand sanitizers. Ogden’s Own Distillery, Sugarhouse Distillery and Salt Flats Spirits are helping out Utahns with this new — and temporary — line of products. 
  • Restaurants are taking takeout to the next level. Meanwhile, some are going out of their way for those who need help. For example, Xetava Gardens Cafe in Ivins has become a relief center where unemployed restaurant workers can go for good food and supplies.
Keep the stories coming and send them off to Anna Loughridge
We know that now is not the time to market but to plan for getting back into the market in the right way. We are on it, working closely with our agencies and partners to make sure we get it right. We look forward to sharing our plans with you. In the meantime, let’s enjoy a good meal and support a local restaurant. I have found some new favorites already.

Be safe and be optimistic. We will adapt, innovate and overcome. 

Vicki Varela
Managing Director
Utah Office of Tourism
801-538-3395 | 
State of Utah Resources for Business
  • Collected federal, state and local resources, news and best practices
  • Utah Leads Together: A Plan for a Health and Economic Recovery

Utah Office of Tourism COVID-19 Toolkit

  • Details about industry assistance programs such as SBA Coronavirus Loans, employment, child care and food assistance.
  • Talking points, social media best practices, customer inquiry responses.
The state of Utah’s Coronavirus (COVID-19) information hub.

U.S. Department of Health and Human Services Centers for Disease Control Travel Health Notices and COVID 2019 Information for Travel 
If you’re worried about whether you may have COVID-19, please call the Utah Coronavirus Information Line at 1-800-456-7707
Copyright © 2020 Utah Office of Tourism, All rights reserved.

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