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Tourism Industry Update
The Cliff Lodge at Snowbird | Photo: Adam Barker

We want to hear your stories!

The UOT PR team is seeking unique, inspiring story angles and destination news to share with national, regional and in-state media. We are now accepting partner story idea submissions that align with our current monthly pitch topics. In addition, we are always interested in receiving long-lead story ideas including: "what’s new" (new attractions, hotel and restaurant openings, programming, etc), holiday/seasonal happenings and Forever Mighty® topics (programming, people, etc. that aim to educate visitors about responsible travel practices to minimize impacts on our state's cultural and natural resources).

View the 2022 UOT Pitch Calendar

Submit story ideas via this form 

JANUARY HEADLINE: The Journey Within: New Year, New You!

January will focus on “The Journey Within: New Year, New You!” sharing wellness centered offerings throughout the state. Utah gives travelers the opportunity to tap into joy, relax and reset, whether it's yoga surrounded by red rocks, seeing the milky way for the first time, indulging in the perfect apres ski treatment or simply choosing the scenic route home.

Story thought starters:

  • Wellness centered offerings. Healing power of nature.
  • Unique Spa: use of local products, treatments inspired by/incorporating surrounding land or culture.
  • Dark Sky: starry/moonlit programming or experiences.
  • Solo/Couples Retreats. Meaningful Cultural Experiences. Healthy Eats.

Recent Coverage Highlights

Please add Anna Loughridge (, our Public Relations Manager, to your distribution lists and submit your story ideas here.
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