"It's not what book I want to see come across my desk," Daniela Rapp, Senior Acquisitions Editor for St. Martin's Press, said in a speech she gave at the Ozark Creative Writers' Conference in 2012. "It's not what book, it's WHO." Ms. Rapp went on to explain that editors are looking for a person who is ready to be published, a person who is marketable, a person with a platform.
Imagine your query letter including a link to the uTube clip of your reading one of your great stories to a live audience on a syndicated radio program. Suddenly, you become a real person and not just a query letter. Suddenly, your potential as a published writer giving readings and speeches becomes obvious. Suddenly, you are seen as a serious writer who knows how to get his story out to the world.