Can Nonprofits Send Better Email?

In the digital campaign world, 2016 is just getting started: U.S. general election campaigns will start soon (we promise),then Giving Tuesday, and finally year-end fundraising. Yet already our email boxes are bursting at the seams with nonprofit campaign emails. So we've been thinking a lot about how email can get better for the sender and the readers.

Chris, in his quest for a great broadcast email platform that integrates with Salesforce, may have actually found the Holy Grail. onus! It meets Matthew's 5 essential qualities of a great Salesforce integration.

Karen has laid out a plan to fight back against zombies, otherwise known as a data stewardship plan. And Sarah shared her tried and true recommendations for writing emails that people will actually open.​




How are you stacking up?

If you haven't seen the 2016 Report of How Nonprofits are Performing Online, check it out and see how you stack up. 

Learning from corporations

It's true, sometimes corporations just do email better and here's their basic strategy.

Best new regulation

Sadly, it's only in France (for now).

Purple Rain

Don't worry if you didn't catch this amazing radio show from KEXP, you can still listen: Nothing Compares 2 U: A Celebration of the Life and Music of Prince .



Coffee Break is where the folks at Percolator Consulting share the links, thoughts, and images, that have been percolating in our office.  We promise it will be just the stimulating bit of distraction you need to help you do your work better and smarter (or at least, it will be interesting).

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