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Some organizations are consciously moving away from the classic big gala fundraising event, embracing smaller events to expand supporters’ understanding of their core mission. While organizations still raise funds, these events have a more important goal: building a deeper connection with current donors through experiences that are interactive, intimate, enlightening, and fun. The events also can introduce new donors to the organizations, expanding the circle of support.
Capacity Partners’ client Montgomery Coalition for Adult English Literacy (MCAEL) in Rockville, MD, provides learning opportunities for multilingual adults for whom English is not their first language. MCAEL’s annual Adult Spelling Bee is a perfect vehicle to generate better understanding of the organization’s mission.
 A Farm Less Ordinary (AFLO) provides employment, training, and a welcoming community to people ages 15-62 with intellectual and developmental disabilities (ID/DD). AFLO’s Feast in the Field is a multi-course, farm-to-table dinner at one of AFLO’s locations. It provides a chance for supporters to meet the Growers (those employed by AFLO) and see the experience they are getting up close.
Capacity Partners Consultant Laura Cohen Apelbaum says, “There is a feeling of community and family. It is personal and hands-on.”
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