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Share the same content multiple times

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Your content rocks, and people are excited to see it!

What happens though is that so much rockin' content lands on social media every second that a person can't possibly catch it all. 

At Buffer, we reach 5% of our followers with a tweet and 2% of Facebook fans with a new update.

So, share your story multiple times in order to reach those who missed it the first time!

Change up your message: alternate the headline, grab a pullquote, share an image, etc. so that you have something new to share (and can learn what resonates most by checking analytics after).

Here's how:



And final tip: Come up with some sort of sharing schedule. Here's ours (feel free to borrow).

Cheering for you,
Kevan + the Buffer team

P.S. How many times can you reshare? A Wisemetrics study found that, on average, the second tweet gets 86% as much performance as the first one, and even after 6 repetitions, you're still at 67% of the first tweet.
 


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