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Founder's Newsletter #4

- Marin
Heya 👋

This has been one hell of a week! I can feel a groundswell forming and it gets me even more fired up. I've been waking up every day this week at ungodly hours, charged with excitement about what we are building at DULO 🔥
✈️ to Sofia
For starters, I flew to Sofia on Monday night. It's always good to be back in my home city, especially in May when everything is green and the weather is just perfect 🙂

The reason for the trip is our first professional photo shoot!!!
Until now, we had a very respectable first campaign with a unique "floating" concept. After quickly getting the feedback that people prefer to see the shirts on a real person, we improvised with a €80 photo studio kit from Amazon and a DIY session.

We were moving the needle in the right direction, but you can tell that the results were far from the high standards we hold, so the priority shifted to invest in a proper photo shoot done by expert professionals. 

And that we did! Here are some preliminary, behind the scene snaps from the shoot. Can't wait for the final photos!
Influencers
In other news, our shirts are starting to pop up in the hands of some really interesting folks. Earlier, we mentioned that we started sending dress shirts to influential figures that have a community of devoted followers. Two of those better known - Casey Neistat and Johnny Sins. I was pleasantly surprised (actually super excited 🤩) to see our shirts in their recent vlogs:
We were swarmed with positive reactions from our community around those events. Julian and I appreciate you all and want to say a BIG THANK YOU once again!!!
Some interesting articles, worth checking out

Just keep at itWhile success is a great motivator to work, most of the time we are faced with mundane tasks and work that is far away from exciting. If you have your WHY (s/o Ryan Carson for passionately talking about it) and believe in what you are doing, all you have to do is keep at it.

VoiceThe interest around voice assistants and their application to business is growing. Now is a very important time to start thinking and DOING something about it, if you want to get ahead of the curve and have a chance to find an audience. If you need some more convincing, check this one.

Intro to the voice space: As luck would have it, this week we recorded a podcast with a very knowledgeable person on the topic of voice. The episode is a perfect introduction, a high-level overview of the what, why, and how of voice. Listen to it here.

And that's about it. I wish you a great week! 

❤️,
Marin

PS: Check our latest VLOG | BLOG | PODCAST
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