Founder's Newsletter #36 read older issues here

- Marin

Idleness gaps are short periods of inactivity that disrupt momentum when you find yourself in between two productive states. Let me explain.

Recently, I made an observation about my productivity. I noticed that if I have gaps in my schedule between work-related activities, I tend to lose the momentum and flow achieved during the completed task, making it much more difficult to start with the new one. Those gaps are usually around 20-30 minutes - too short to enter a focused state or to achieve flow, but also too short to relax, especially when knowing that there's something else coming up. 

The solution for me is to bunch up and plan my work day to avoid such idleness gaps. I try to put tasks after each other, eliminating any periods of inactivity (except when commuting). This helps me keep the momentum going and I am able to deploy the energy accumulated from the previous activity to the new one.

When I shared this observation with Julian, he made a very interesting connection between the concept of idleness gaps and our process at DULO.

Often as a business owner, you face tougher periods when things don't move as fast as you'd like them to. Clients are not requesting new projects, prospects are not replying, sales are not growing, no one reacts to your content - momentum seems almost impossible to achieve.

During such times (idleness gaps) you have to make it your priority to move the needle in any way possible. There are many internal changes that you can make without relying on external forces to be receptive. Think of what will help you get into the mindset of doing.

For us, when there were periods of very little traction, we made the deliberate decision to stimulate artificial momentum. When sales dipped - we sent sample shirts to high-profile individuals with a DOer's mindset. When big names we spent a lot of effort convincing to come on our podcast didn't respond - we doubled down on DMing more people on social with invitations. When it seemed that hardly anyone was consuming our content - we made a content calendar and kept delivering on a regular basis. All of these are just a few examples of how we battled the idleness gaps with stimuli that created momentum.

What we realized is that these deliberate acts of activity, or forward motion as Seth Godin calls it, created energy around us that sparked the motivation and mindset to keep going in a disciplined approach.

Just like fitness. You have to show up regularly. If you break the routine it gets harder to get going.

So you have to keep moving. Especially when it's hardest - push extra. The effort will be less now than the effort you'd require later after you've stopped.

It's harder to get the train going than to keep it in motion.

Wishing you all the health and happiness in 2019!

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