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Hello <<First Name>>,

Welcome to our March newsletter! In the last month, we have been working on a new website for SilverDisc, we’ve received some exciting baby news, and we have been blogging about new social media networks and Bing Ads Price Extensions.

Latest News


On 2nd March our web developer Luke welcomed his daughter Emmy Louise Holmes into the world! Congratulations to Luke and his wife Hannah on their new arrival.

We have been working hard on the new SilverDisc website, which is due to launch very soon! It was also SilverDisc’s birthday on 10th March, and we have now been in business for 25 years! We’re looking forward to celebrating the occasion with an exciting company event later in the year.
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Latest Blog Posts

Take a look at our blog posts below for digital marketing tips and for information on our latest projects.

Vero, New Social Media Networks, and the Benefits of Early Adoption

Facebook Algorithm Change Prioritises Local News

Bing Ads Introduces Price Extensions

How Important Is Your Google Organic Search Position?

Spotlight: How KFC Stayed On Brand

While Handling Chicken Shortage

KFC recently hit the news for the wrong reasons, but managed to take charge of the narrative and draw attention to their marketing for all the right reasons. In February the fast food chain ran out of chicken due to distribution problems and had to close more than half of its branches.
Clearly running out of your main product isn’t good news for the business, its employees, or the customers. But rather than writing a generic apology, KFC remained on brand in its explanation of what happened and how they would fix it in a full-page newspaper ad:

“A chicken restaurant without any chicken. It’s not ideal. Huge apologies to our customers, especially those who travelled out their way to find we were closed. And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation. It’s been a hell of a week but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us”.
The tongue-in-cheek image and tone of the copy are both typical KFC and would have felt familiar and appealed to the company’s target audience. But at the same time, the message is serious and sincere – and timely, which is also crucial when trying to mitigate a potential marketing disaster, either online or offline.
We have discussed KFC’s great marketing skills before - remember our blog post about their clean eating campaign this time last year? Their marketing team is clearly on the ball, on brand, and able to turn even bad news into an impressive advert. They have shown that with some great copywriting, and understanding of your own business and your audience, it’s possible to write a good advert even when you’re delivering bad news. If KFC can deliver a strong advert and message when they’ve done something wrong, how could you use your brand to do the same thing to positively promote your business and product – in both good times and bad times?
If you need great copy, paid ads or anything else for your online marketing efforts, get in touch with SilverDisc.

That’s all for this month! If you have any questions or comments, please email See you next time!

All the best,

The SilverDisc Team
Copyright © 2018 SilverDisc Limited, All rights reserved.

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