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Plus, it’s time for a game of I Spy (for our members).
Bridgeliner

🐽 Have you seen this “stolen” truffle pig, Portland?

Plus, it’s time for a game of I Spy (for our members).

By Cassie Ruud

It’s Wednesday, Portland.

And while normally we’d be serving you a Weird Wednesday, the long weekend has us discombobulated as heck. 

So you’re getting the latest on who made it to the Sweet Sixteen round in our brewery bracket, those we lost in last week’s heat wave, a deadly reminder of why fireworks were banned for the Fourth, a “stolen” truffle pig, and more. 

Also, today our Bridgeliner Unabridged members are kicking off this week’s I Spy — Bridgeliner Bragging Rights™️ are on the line. Wanna join the fun? Become a member today.

We're starting with some eye-catching content, so get scrolling. 

 📸 Instagram of the Day

A friendly “Oh hay there” from Sauvie Island. Tag #bridgeliner or @bridgeliner to be featured here. (📸: @hotelguys1)

What Portland’s talking about

🌡️ That heatwave last week wasn't just hot; it was deadly. Temps shot upwards of 116 degrees Fahrenheit and resulted in close to 100 deaths across the state. In Multnomah County alone, 64 lives were lost through either hypothermia or excessive heat. (USA Today)

Quotable: “This tragic event is almost certainly a glimpse into the future for Multnomah County, Oregon, the nation and the world.” — Public Health Director Jessica Guernsey.

🔥 Despite Portland’s fireworks ban, folks still lit up, resulting in a fatal apartment fire. Police released images of people who were spotted near the arson scene to the public, and they’ve since been identified. Two people died in the blaze and four were injured during the Sunday afternoon incident. Fireworks were banned in Portland and Clackamas County due to extreme heat and dryness. (OregonLive / City of Portland)

🐖 Yo — have you seen this “stolen” truffle pig? Posters have been popping up in Northwest PDX for the out-of-sight sow, but it appears the search might be a fun promo stunt for an upcoming Nicholas Cage movie called “Pig.” In the film, the protagonist combs the streets of Stumptown looking for his lost truffle pig. Eater PDX compared it to “Taken” but centered around a pig. (Editor's note: Did you see this poster, the “pig,” or are you planning on seeing the movie? Hit reply and let us know.) (EaterPDX)

👀 A couple weeks back Travel Portland took out a full page ad in the Seattle Times, but did you know they also made a video? The destination marketing organization has been doing its best to hype up Stumptown in an effort to boost tourism interest as businesses begin to reopen. This has resulted in some, erm, interesting marketing decisions that have a distinctly apologetic tone to them. PDX Monthly has the rest of the story and how Portlanders have been responding to the video. (Portland Monthly

🍺 Portland’s Ultimate Brewery Bracket: The Sweet Sixteen

Did your nominee make it to the Sweet Sixteen? Bridgeliner illustration

We’re impressed, Portland — y’all feel really strongly about your local brews, huh?

This race was fraught with close calls, early winners, and dark-horse contenders.

We learned a LOT from our first round of match-ups. Scroll on for the results — and start voting now for the Elite Ate (er, Eight).

😊 Classics (sort of) were the cheers of the bar

Breweries like Ecliptic, Ex Novo, Laurelwood, Occidental, and Breakside all made it to the Sweet Sixteen with flying colors. 

We also saw some STRONG votes for folks like Little Beast Brewing and Upright Brewing. 

🤔 Early potential winners have emerged 

Breakside Brewing, Occidental, and Upright Brewing brought in well over 130 votes each in their respective races. While this bracket isn’t playing favorites, the incoming votes from you lot made it clear across the board that these breweries are forces to be reckoned with. 

😬 Some of the races were neck and neck

While some strong winners were established early on, the race between Backpedal Brewing and Laurelwood was TIGHT, with the latter squeezing a win by just a few votes. As we progress through each round, it’ll be delightful to see how Laurelwood squares up against its next opponent — Occidental Brewing.

This race made the winners work hard for their victories — some results were determined by just a few votes, right up till polls closed.

To reiterate — our bracket is not here to find the “best” Portland brewery, because “best” means something different to everybody. But we are here to highlight the breweries that Portlanders really love and which ones you feel best represent our fair city.

And what these results showed is that a good Stumptown brewery holds its own. 

Regardless of whether or not your favorite brewery made it to the next round, be sure to show the Sweet Sixteen — and by extension, some of PDX’s most beloved local institutions — some love and support. 💖

Portlanders really 💖 a good brewery

Across the board, we saw voters pick passionately to root for their favorite Portland brewery. Quite a number of you feel strongly about PDX beverages — close to 3,000 votes poured in. We are sure to see more tight races ahead as our 16 victorious breweries get whittled down to eight. 

Vote here by 9 a.m. on Monday, July 12 to see who’ll make it to the next round.

❓ Bracket FAQs

Here’s a quick primer on how our brackets work: 

Who lands on a bracket?

The original 32 slots are based on reader nominations and staff research. There’s a nomination period before each bracket to collect recommendations on who to include. There is no fee to participate, and you can’t buy a spot in the bracket.

How do votes determine the bracket?

Who advances in each round is based strictly on the number of votes received for that round. We’ve had some tight match-ups, so every vote counts! And yes, you can vote more than once in each round.

How can I sponsor a bracket?

Our sales team works with companies who want to sponsor brackets and related events. For more information, contact Benjamin Chaffee.

Tell your friends!

Contenders are welcome to encourage their fans to vote for them. Past participants have posted flyers and created social media campaigns to rally their troops.

📺 Are you still watching?

These days, we all pay for subscriptions — everything from razors to “ugly” produce to cat toys. We pay for Netflix, Disney+, Hulu, Quip, HelloFresh, Winc, and so much more.

But when it comes to paying for news, it seems that’s non-negotiable for folks. Sure, this newsletter doesn’t arrive in a cute Birchbox package every month (wouldn’t that be interesting). But if you see value in the digital package you receive every morning (and you’ve told us you do!), we hope you’ll become a Bridgeliner Unabridged member. It costs $8 a month or $80 a year and it ensures that we get to keep the lights on around here. 😉

💗 A guide to give back with Equitable Giving Circle

(📸: Courtesy of Equitable Giving Circle)

Did you know that Equitable Giving Circle has a great directory for supporting Black Indigenous and People of Color businesses here in Portland?

EGC is devoted to helping BIPOC Portlanders and farmers on every level. Which is why it’s so important to help them continue doing what they’re doing.

You can help them help more people by directly supporting them, donating resources, volunteering your time and platforms, attending one of their events, and getting the word out about the great work they do. You can also help EGC support local Black businesses by purchasing one of their curated gift boxes, which are chock full of wonderfulness. You can learn more about what goes into a curated gift box here

This organization is amazing and devoted to helping BIPOC Portlanders directly — let’s keep the good work going.

📰 Meet our staff at Bridgeliner

Editor & Writer 

Cassie Ruud

cassie@bridgeliner.com

Sales & Advertising

Ben Chaffee

benjamin@whereby.us

Tomorrow

✍️ Learn how to write fully fleshed-out and authentic characters with inclusivity (Online)

⚡ Get a little electric with the Dead Air Fresheners (Online)

Friday

📚 Practice self-compassion through poetry (Online)

Saturday

🌱 Get your foraging boots on and learn about the edible and medicinal plants of the PNW (Online)

Monday

🤗 Reimagine what support looks like during a mental health crisis with Sacred Fire Creative (Online)

Tuesday

🏡 Want to buy a home in Portland? This workshop will show you how to do it (Online)

☕ Gather for coffee, connection, and contemplation with NAWBO (Online)

Saturday, July 17

💪 Train yourself in outdoor education and playscapes with the PDX Early Educators Support Group (Online)

🙋 One more thing …

Thank you for reading all the way to the end. 

That’s all for today folks: Stay cool, and we’ll catch you back here tomorrow. 

-Cassie at Bridgeliner

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