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Marketing Sociale - Newsletter 145
by
Giuseppe Fattori
Powered by
Dall’awareness
all’empowerment
di comunità - di Giovanni Coglitore, Rosa Costantino, Vanessa Vivoli - Area Reputation &Brand - Azienda USL di Modena
From
www.scoop.it
-
Today, 10:18 PM
L'insostenibile leggerezza dell'autotest HIV - A cura di Doctor G - Una graphic novel per comunicare la scienza
From
www.scoop.it
-
Today, 10:17 PM
HCV e nuovi farmaci: no a screening di popolazione, sì a misure di prevenzione - di Alberto Donzelli
From
www.evidence.it
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Today, 10:09 PM
Prevenzione e cure non farmacologiche
... Per finire, lasciar passare il messaggio che le uniche opzioni per gli infetti da HCV siano “attendere un peggioramento o pagare in proprio” (19) fa l’interesse degli oligopoli farmaceutici e ne rafforza il potere contrattuale, creando fortissime pressioni sui decisori per distorcere valutazioni più razionali di costo-opportunità. E crea allarmismo e disperazione tra i pazienti con epatopatie lievi, o semplici infettati in condizione non evolutiva, concentrati su uno solo degli strumenti disponibili, che scaricano la frustrazione svalutando il SSN, a favore di sbocchi assicurativi presentati come (illusorie) soluzioni. ....
Twitter as a Tool for Health Research:
A Systematic Review - Lauren Sinnenberg, AJPH RESEARCH, January 2017
From
www.scoop.it
-
Today, 10:08 PM
Confusione o .... divulgazione scientifica? - "Pillole di Scienza"
From
www.youtube.com
-
Today, 10:08 PM
Siamo continuamente influenzati, condizionati e terrorizzati da ciò che leggiamo e sentiamo ogni giorno. Siamo continuamente tempestati da numeri, dati
Bufale e salute, un sito e un decalogo on line per contrastarle
From
www.repubblica.it
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Today, 10:07 PM
L'iniziativa dell'Istituto superiore di sanità con un linguaggio più comprensibile a chi naviga su internet per fare informazione correttaNon se ne può fare a meno, a qualunque età. Per cercare ogni cosa, e anche per avere informazioni sulla salute. L'88 per cento degli italiani, infatti, consulta il web per trovare notizie sui propri malanni, soprattutto le donne (93 per cento), che sono anche le responsabili della salute della famiglia. Solo il 44 per cento ritiene che la cosa possa essere poco o per nulla affidabili. La domanda è infatti quanto si ritengono affidabili poi le notizie che si trovano in rete. E la differenza la fa l'età, e anche il grado di istruzione. I
Lo smartwatch capisce quando ci stiamo ammalando
From
www.healthdesk.it
-
Today, 10:07 PM
Per Michael Snyder, appassionato di corsa e professore di genetica e di medicina personalizzata all’Università di Stanford, è stato impossibile sfuggire alla tentazione di unire l’utile al dilettevole. E così, contento di prestare il suo corpo alla scienza, il ricercatore si è imbrigliato tutti i giorni in ben otto dispositivi per il monitoraggio dell’attività fisica e ha scrupolosamente analizzato tutti i dati ricavati per due anni consecutivi. Con lo scopo di scoprire a cosa serve veramente indossare tanta tecnologia.
Evidence-based health policy: context and utilisation
From
www.sciencedirect.com
-
Today, 10:06 PM
AbstractEvidence-based decision-making is centred on the justification of decisions. In the shift from an individual-clinical to a population-policy level, the decision-making context becomes more uncertain, variable and complex. To address this we have developed a conceptual framework for evidence-based decision-making, focusing on how context impacts on what constitutes evidence and how that evidence is utilised. We present two distinct orientations towards what constitutes evidence, representing different relationships between evidence and context. We also categorise the decision-making context based on the ways in which context impacts on evidence-based decision-making. Furthermore, we invoke the concept of axes of evidence-based decision-making to describe the relationship between evidence and context as we move from evidence-based medicine to evidence-based health policy. From this, we suggest that it may be more important how evidence is utilised than how it is defined. Based on the research and knowledge utilisation literature, we present a process model of evidence utilisation, which forms the basis for the conceptual framework for context-based evidence-based decision-making. The conceptual framework attempts to capture the role that context plays in the introduction, interpretation and application of evidence. We illustrate this framework with examples from policy development for colorectal cancer screening.
Patients Opinion Leader and Pharma
From
www.slideshare.net
-
Today, 10:18 PM
"Me llamo Nuria y tengo lupus eritematoso sistémico diagnosticado desde los 14 años". He tardado más de 20 años en decir eso... Y no quiero que nadie pase por la soledad a que muchos pacientes nos condenamos por el hecho de tener una enfermedad difícil de comprender. Ésa es la razón por la que he decidido ayudar con mi testimonio a desestigmatizar las enfermedades autinmunes y romper mitos. A través de mi blog "Tu Lupus es mi Lupus" quiero acercar al mundo lo que es vivir con una enfermedad crónica y dar visibilidad a lo que no se ve.
Toxi Tabac, Serious Game contre le tabac
From
www.sante-digitale.fr
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Today, 10:17 PM
Retour sur le Prix UNICANCER pour le serious game santé Toxic tabac pour la prévention des risques liés au tabac chez les jeunesCe Serious Game a été conçu grâce à un travail auprès de 57 jeunes. Il s’insère dans un processus global de sensibilisation et de prévention des conduites addictives par une prise de conscience des risques liés à la consommation de cigarettes et des méthodes de communication des acteurs de l’industrie du tabac.
Ainsi, les objectifs de ce projet sont:de permettre aux jeunes d’avoir des informations relatives au tabac scientifiquement
validéesde transmettre ces informations en tenant compte du contexte communicationnel
actuel et de la “génération digital native”de proposer un outil de communication innovant dans la prévention des cancers
Health and Social Media: Perfect Storm of Information
From
www.ncbi.nlm.nih.gov
-
Today, 10:09 PM
The use of Internet in the health domain is becoming a major worldwide trend. Millions of citizens are searching online health information and also publishing content about their health. Patients are engaging with other patients in online communities using different types of social media. The boundaries between mobile health, social media, wearable, games, and big data are becoming blurrier due the integration of all those technologies. In this paper we provide an overview of the major research challenges with the area of health social media.ResultsInternet is exploding and is being used for health purposes by a great deal of the population. Social networks have a powerful influence in health decisions. Given the lack of knowledge on the use of health social media, there is a need for complex multidisciplinary research to help us understand how to use social networks in favour of public health. A bigger understanding of social media will give health authorities new tools to help decision-making at global, national, local, and corporate level.ConclusionsThere is an unprecedented amount of data that can be used in public health due the potential combination of data acquired from mobile phones, Electronic Health Records, social media, and other sources. To identify meaningful information from those data sources it is not trial. Moreover, new analytics tools will need to be developed to analyse those sources of data in a way that it can benefit healthcare professionals and authorities.
Twitter and Cardiovascular Disease
Useful Chirps or Noisy Chatter?
From
jamanetwork.com
-
Today, 10:08 PM
As modern society continues to organize around a digital, connected way of life, information from our daily interactions and exposures are now measured, recorded, and memorialized in ways previously unimaginable. This tapestry of information includes data from social media or electronic tools, such as websites and applications, that enable users to create, share, and exchange content.1 Twitter is one such social networking service whose 310 million active users post short public messages known as Tweets.
In this issue of JAMA Cardiology, Sinnenberg and colleagues2 explore the characteristics of Twitter users and Tweets associated with cardiovascular disease. They found a large volume of Tweets (4.9 million) on cardiovascular disease and were able to characterize tone, style, and perspective of these Tweets, as well as some basic demographics of the users posting them. Most notably, Sinnenberg and colleagues found that Tweet volume and content were temporally associated with news events that were thematically connected with cardiovascular disease.
30 Facts & Statistics On Social Media And Healthcare
From
liquidlockmedia.com
-
Today, 10:08 PM
Constantly evolving social technology and user centric trends make for the perfect digital strategy storm! What platforms are better suited to adapting to drastic changes than those that focus on individualized care? In this article, we highlight the most relevant statistics of social media and healthcare. 1. 42% of individuals viewing health information on social media look at health-related consumer reviews. (Source PWC)Takeaway: Audiences are seeking collective knowledge when it comes to their health related decision making. Having multiple voices who can relate to a similar situation, or who have experienced similar circumstances, will always garner greater persuasion than that of a single brand. 2. 32% of US users post about their friends and family’s health experiences on social media. (Source PWC)Takeaway: Social media platforms like Facebook, Twitter, Google, or even SnapChat have become the modern day blog forums for folks to vent about their loved ones healthcare stories and/or struggles. For healthcare brands and startups, there’s huge potential in connecting with these caregivers and patients.
Has online health information changed the physician-patient relationship?
From
worldofdtcmarketing.com
-
Today, 10:07 PM
As patients have better access to health information through the Internet and expect to be more engaged in health decision making, traditional models of the patient-provider relationship and communication strategies must be revisited to adapt to this changing demographic.
Physicians often don’t have the time to explain the complex world of medicine to patients. While more people are going online for health information the Internet can be like a jungle with many false trails to supposed health information. For the most part, it’s up to online health seekers to determine what is “real” and ‘trusted” as opposed to false and fake. Within lies a great opportunity for pharma companies.
Tobacco Control Playbook
From
www.euro.who.int
-
Today, 10:06 PM
The Tobacco Control Playbook has been developed by collecting numerous evidence-based arguments from different thematic areas, reflecting the challenges that tobacco control leaders have faced while implementing various articles of the WHO FCTC and highlighting arguments they have developed in order to counter and succeed against the tobacco industry.This is the start of what is intended to be a living document, which will be updated and extended with further arguments and on the basis of feedback, as well as any developments in tobacco industry approaches.
Topol, 'Mama Doc' on Social Media, Vaccines, and Disease Prevention
From
www.medscape.com
-
Today, 10:03 PM
This is Medscape One-on-One—interviews with some of the most interesting people in medicine. Today I am thrilled to have with me Dr Wendy Sue Swanson from Seattle Children's Hospital, certainly one of the most interesting people in the field of medicine. We are going to be talking about her role in social media in medicine, the recent measles outbreak, and other topics.
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Marketing sociale · Emilia Romagna · Modena, Italia 41100 · Italy