Health between Education and Social Marketing. Community Based Prevention Marketing: uno dei possibili futuri?

From www.slideshare.net - Today, 1:00 AM

Cura alle stelle: la salute narrativa che nasce dalla complicità - Cristina Cenci

From cristinacenci.nova100.ilsole24ore.com - Today, 12:59 AM

Come si sente?” è una domanda apparentemente semplice e ovvia di un curante a un paziente. Eppure, nella storia di salute e malattia di ognuno di noi, è una domanda che raramente ci è stata rivolta. Questa al tempo stesso ovvietà e rarità ne tradisce la valenza. “Come si sente?” è una domanda sistemica, presuppone che il curante veda davanti a sé una persona nella sua integrità e complessità e non un organo, un indicatore del sangue, il sotto la pelle anonimo e spersonalizzato di una radiografia. L’incapacità di vedere e formulare questa domanda è uno degli indicatori più significativi delle difficoltà della biomedicina contemporanea, centrata sulle abilità tecniche e le prove di efficacia.Cura alle stelle, il manuale di Stefania Polvani sulle abilità narrative, parte dal “Come si sente?” e ti coinvolge in un percorso di continua e ‘semplice’ problematizzazione dell’ovvio della pratica medica e dei suoi fondamenti.

Facebook ci influenza? Giovani, Social media e comportamenti a rischio

From www.dors.it - Today, 12:59 AM

Le piattaforme social sono luoghi in cui vi è una presenza significativa di riferimenti testuali e rappresentazioni visive di comportamenti a rischio per la salute, in modo particolare sul tema del consumo di alcol. L'utilizzo di Facebook può guidare le scelte di salute dei ragazzi? Quali caratteristiche lo rendono uno strumento capace di influenzare credenze, attitudini e comportamenti?Il modello teorico proposto dalla Dotts.ssa Moreno, da anni impegnata a studiare la relazione tra mondo digitale e comportamenti di salute, offre alcuni spunti interessanti sul tema.

Comunicazione della salute e marketing sociale. Le nuove prospettive del web - Giulio Sarti

From www.slideshare.net - Today, 12:58 AM

Medici schierati per le vaccinazioni. La ricetta: l’informazione alla scienza e campagne shock

From www.infermieristicamente.it - Today, 12:56 AM

Tolleranza zero, contro gli anti-vaccinisti, i medici schierati e compatti per le vaccinazioni si sono riuniti ieri a Roma nella Conferenza Nazionale “Vaccinazioni oggi”.Il confronto ha delineato le azioni da intraprendere per contrastare la paura da vaccinazione che ha determinato un calo progressivo e il pericolo reale della comparsa di malattie infettive credute scomparse che ora si ripresentano con le loro nefaste conseguenze.
Eminenti scienziati, ricercatori, docenti universitari, esperti di comunicazione, filosofi e magistrati, uniti nell’affermare la validità delle vaccinazioni, la necessità di smitizzare false credenze e di impegnarsi con interventi incisivi sul fronte della comunicazione.t

ClinicalTrials.gov lists 121 studies on the use of social media to address a wide range of health issues including early childhood care, depression, smoking cessation and predisposition to genetic ...

From clinicaltrials.gov - Today, 1:00 AM

ClinicalTrials.gov is a Web-based resource that provides patients, their family members, health care professionals, researchers, and the public with easy access to information on publicly and privately supported clinical studies on a wide range of diseases and conditions. The Web site is maintained by theNational Library of Medicine (NLM) at the National Institutes of Health (NIH). Information on ClinicalTrials.gov is provided and updated by the sponsor or principal investigator of the clinical study. Studies are generally submitted to the Web site (that is, registered) when they begin, and the information on the site is updated throughout the study. In some cases, results of the study are submitted after the study ends. This Web site and database of clinical studies is commonly referred to as a "registry andresults database."

The Liquid Self

From snapchat-blog.com - Today, 12:59 AM

Social media doesn’t need to be what it has come to be. Social media is young, growth comes with pains, and we should keep questioning assumptions and push this new media to new limits. My first post here on the Snapchat blog, fittingly, questioned the assumed permanence of social media content. Permanent content is just one option, a choice with far-ranging implications, and it isn’t necessary. Here, I’d like to think about one major consequence of permanence: the social media profile.
The familiar social media profile is that collection of information about you and/or created by you, usually with some other people you’re connected to. Profiles structure identity in more or less constraining ways: real name policies, lists of information about our preferences, detailed histories and current activities all comprise a highly structured set of boxes to squeeze oneself into. Further, as our documented histories grow, the profile grows both in literal size as well as in weight on our minds and behaviors.

10 Must-Add Nonprofits on Snapchat

From www.nptechforgood.com - Today, 12:59 AM

It’s not easy to tell a good Snapchat story, but the nonprofits listed below are making a concerted effort to pioneer Snapchat storytelling. Doing so requires a willingness to experiment beyond traditional social media marketing and an understanding that there is no immediate payoff in terms of fundraising. In time,Snapcash may be used for fundraising, but for now it’s all about being an early adopter. Is your nonprofit considering experimenting with Snapchat? Here’s how to get started – then add and study the Snapchatters below and learn from their snaps.

Social Media and Clinical Care - CIRCULATION

From circ.ahajournals.org - Today, 12:57 AM

It is an exciting time to practice medicine during our digital “coming of age.” Social media, the freely available Web-based platforms that facilitate information sharing of user-generated content, such as social networking sites, media-sharing sites, blogs, microblogs, and wikis, have transformed the way we communicate as a society. Through community building, message amplification, rapid dissemination, and engagement, social media has changed our interactions with others and, by direct consequence, our relationships. For health care, this represents a veritable social revolution. 1

The Kardashian index: a measure of discrepant social media profile for scientists

From genomebiology.biomedcentral.com - Today, 12:56 AM

In the era of social media there are now many different ways that a scientist can build their public profile; the publication of high-quality scientific papers being just one. While social media is a valuable tool for outreach and the sharing of ideas, there is a danger that this form of communication is gaining too high a value and that we are losing sight of key metrics of scientific value, such as citation indices. To help quantify this, I propose the ‘Kardashian Index’, a measure of discrepancy between a scientist’s social media profile and publication record based on the direct comparison of numbers of citations and Twitter followers.