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Marketing Sociale - Newsletter 135
by
Giuseppe Fattori
Powered by
Using Twitter as a data source: An overview of current social media research tools
From
blogs.lse.ac.uk
-
Today, 11:47 PM
The popularity of social media sites and the ease at which its data is available means these platforms are increasingly becoming primary sources for social research. Wasim Ahmedpresents a quick look at some of the tools available to social scientists for analysing social media data and also reflects on the limitations of the platforms and the methods used for this type of research.
I have a social media research blog where I find and write about tools that can be used to capture and analyse data from social media platforms. My PhD looks at Twitter data for health, such as the Ebola outbreak in West Africa. I am increasingly asked why I am looking at Twitter, and what tools and methods there are of capturing and analysing data from other platforms such as Facebook, or even less traditional platforms such as Amazon book reviews.
JAMA | How to Use Online Clinician Rating Systems
From
jama.jamanetwork.com
-
Today, 11:47 PM
WHAT ARE PHYSICIAN RATING SYSTEMS?Online scoring systems are available that attempt to rate clinicians’ expertise and outcomes. These include Medicare’s Physician Compare (
www.medicare.gov/physiciancompare/search.html
), Consumers’ Checkbook’s Surgeon Ratings (
www.checkbook.org/surgeonratings
), and Propublica’s Surgeon Scorecard (projects.propublica.org/surgeons). Physician Compare has basic information about a physician’s qualifications and some clinical outcomes information (like how many patients in a clinician’s practice have good diabetes control). Consumers’ Checkbook and ProPublica attempt to display how often patients have complications after their operations.
Impact of Social Sciences – The Organized Mind: How to better structure our time in the age of social media and constant distraction.
From
blogs.lse.ac.uk
-
Today, 11:47 PM
The information age is drowning us in a deluge of data, and it is becoming increasingly difficult to separate facts from pseudo-facts, objective from biased sources, and at the same time, we’re all being asked to do more at home and at work. Daniel Levitin reviews the cognitive neuroscience of attention and memory, presents the differences between mind-wandering mode and task-focused mode and offers advice for how to boost creativity and limit exhausting brain-shifting distractions.
The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age -di Robert Wachter
From
www.scoop.it
-
Today, 11:46 PM
Beer, wine, or spirits? Advertising's impact on four decades of category sales - International Journal of Advertising
From
www.tandfonline.com
-
Today, 11:46 PM
This article provides an analysis of the relationship between annual advertising expenditures and sales, using a time series regression procedure, for beer, wine, and liquor sold in the United States from 1971 to 2012. Information from these four decades provides a comprehensive analysis of the relationships of numerous variables with aggregate alcohol category sales. Even though per capita alcohol consumption has not changed much throughout this period, alcohol advertising media expenditures for all alcohol beverages have increased almost 400% since 1971. This study has provided evidence of consumption changes across categories of alcohol beverages over the past 40-plus years with the preponderance of those changes significantly correlated to fluctuations in demography, taxation and income levels – not advertising.
Patient tweets may reveal insights into health outcomes, hospital experiences
From
www.fiercehealthcare.com
-
Today, 11:45 PM
Everyday social media posts may provide insights about health, health outcomes and the quality of care at hospitals, according to two new studies published in the journal BMJ Quality & Safety.
The first study, by a research team at Boston Children's Hospital, examined whether the information that patients post on Twitter might help measure patient-perceived quality of care in U.S. hospitals.
Researchers, led by Jared Hawkins of Boston Children's Hospital's Computational Health Informatics Program and Boston Children's Chief Innovation Officer John Brownstein, Ph.D., wanted to see if they could use Twitter to supplement survey-based methods that measure patient experienceand quality in an inpatient setting.
"The main problems with measuring patient experience by survey are the small numbers of people who respond to surveys and the lag time," says Hawkins in a study announcement emailed to FierceHealthcare. "It can take up to two years before survey data are released to the public."
FIASO - Promozione della salute - Organizzazione, competenze, esperienze in pratica - Un post sgarbato
From
www.scoop.it
-
Today, 11:45 PM
The Angelina effect revisited: Exploring a media-related impact on public awareness - Lebo - 2015 - Cancer -
From
onlinelibrary.wiley.com
-
Today, 11:47 PM
In 2013, Angelina Jolie's double mastectomy and publication of her personal treatment choice for BRCA1 positivity generated considerable media attention. To the authors’ knowledge, the current study is the first prospective survey conducted among the general public to measure a quantifiable media-related effect on public awareness.
CONCLUSIONS
To the best of the authors’ knowledge, this is the first prospective study to demonstrate a statistically significant impact of a celebrity announcement on public awareness regarding breast cancer treatment. The results underscore the importance of a media-related impact for professionals in the health care sector, which can serve as a tipping point for raising awareness and improving knowledge concerning a specific disease among the general public. Cancer 2015. © 2015 American Cancer Society.
A COM.LAB 2015 "COMUNICAZIONE PUBBLICA" COMPIE 25 ANNI - 22-23 e 24 ottobre 2015 a Saint-Vincent in Valle d'Aosta l'edizione 2015
From
www.scoop.it
-
Today, 11:47 PM
Piercesare Rivoltella a "Teniamoci per mouse 2012
Today, 11:46 PM
From
www.youtube.com
- Today, 11:01 PML'intervento dal titolo "Insegnare e apprendere per EAS (Episodi di Apprendimento Situato).
The Rhythm of Organisational Change
From
fixmyprojectchaos.com
-
Today, 11:46 PM
Successful organisational change has a rhythm and a pace that needs to be embraced. Instead of fighting change and forcing it into a corner, learn to harness the beauty and rhythm of organisational change.
In this podcast, Gillian Klette, a very experienced Organisational Change Manager,shares her expertise on how to embrace the rhythm and motion of successful organisational change.
Key Points Raised in this Podcast:Organisations have a rhythm and heartbeat that is uniqueProject Managers need to spend quality time with the customer/operational teams to understand the rhythmOrganisational Change Managers support Project Managers to understand the rhythm of the teamsLearn to embrace the rhythm to bring about successful organisational changeHow to make organisational change joyful
Patient Voices on Social Media
From
www.healthnewsreview.org
-
Today, 11:45 PM
A Brookings Institute economics expert and a patient advocate argued with each other last week during a live Google chat. They disagreed about the voices of patients, and how much these voices should count. Their debate is just one of hundreds going on as to how and where and when to register patient feedback in health care. The two of them had spent almost a week in barbed exchanges on Twitter, but were relatively kind to each other at the live chat.
How to use Twitter in your medical practice marketing
From
bigblog.thinkbigshot.com
-
Today, 11:45 PM
Social media has penetrated just about every corner of society. People use social media to post things about their daily lives, share photos, and to keep in touch with happenings of other people and businesses, including medical practices.Twitter is a social media brand that features short updates of 140 characters or less. Pictures and video can also be featured through links. Twitter created the hashtags that people often see everywhere now, including on other social media sites like Facebook and even on television shows and advertisements. Hashtags link posts so that people can see all the posts under the same hashtag together.
Twitter can help doctors understand patients better
From
www.thefrontierpost.com
-
Today, 11:44 PM
Toronto: Using Twitter can help physicians answer health queries from their patients in a better way, say researchers from University of British Columbia (UBC).
The study found that more and more health care professionals are embracing social media.
This challenges common opinion that physicians are reluctant to jump on the social media bandwagon.
"Many people go online for health information but little research has been done on who is participating in these discussions or what is being shared," said Julie Robillard, neurology professor at UBC's national core for neuroethics.