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Marketing Sociale - Newsletter 144
by
Giuseppe Fattori
Powered by
Addressing the Zika Outbreak: A Case for Leveraging Mommy Bloggers as Part of the International Response
From
socialibriumm.tumblr.com
-
Today, 11:31 PM
The World Health Organization (WHO) recently declared the recent outbreak of the Zika virus and its suspected link to birth defects an international public health emergency. This designation signals the seriousness of the outbreak and gives countries new tools to fight it including allowing health agencies to coordinate efforts.
The current outbreak of the Zika virus, which is transmitted by mosquitoes, was first detected in Brazil in May, 2015 and has since moved into more than 20 countries in Latin America. The WHO estimates that four million people could be infected by the end of the year.
What if Dr House used Twitter?: Bertalan Mesko
From
www.youtube.com
-
Today, 11:31 PM
He is a medical futurist who started out being a project leader of 'personalised medicine through genomics' at the Center for Clinical Genomics and Personalised Medicine at the University of Debrecen.
His peculiar skill: he was able to filter his medical knowledge online and create a medical network that could help the community crowdsourcing medical questions.
Digital Health 2016: Top 100 Influencers and Brands - #Apomediation
From
us13.campaign-archive1.com
-
Today, 11:30 PM
@JBBC
This week I attended EWMA 2016 the European Wound Management Associations's conference to speak on the rights of patients with chronic conditions. It took place in the beautiful city of Bremen, Germany. I managed to steal some time away from the meeting to see some of the stunning architecture of this medieval city. I took some photographs and posted them to Facebook where they gathered lots of likes and comments. It reminded me once again how much photos and images drive high engagement on Facebook. If I look at my top ranked content on my Facebook business page and measure the virality index using the Facebook “Insights” tool, the best performing are all images or photos.
Prezzi più alti per gli alcolici: la politica più efficace per ridurne il consumo
From
www.dors.it
-
Today, 11:30 PM
Un’approfondita e dettagliata evidence review commissionata dal governo inglese lo sostiene. La misura più efficace per ridurre il consumo di bevande alcoliche è quella di stabilire un prezzo minimo per unità alcolica. Questa misura renderebbe meno accessibili le bevande ad alta gradazione alcolica, spesso di pessima qualità e vendute a prezzi molto bassi.
The Role of Color in Branding #Infographic
From
www.entrepreneur.com
-
Today, 11:29 PM
The color of your logo will determine how it is perceived.
Twitter as a Tool for Health Research: A Systematic Review - American Public Health Association
From
ajph.aphapublications.org
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Today, 11:27 PM
@PublicHealth
Background. Researchers have used traditional databases to study public health for decades. Less is known about the use of social media data sources, such as Twitter, for this purpose.
Objectives. To systematically review the use of Twitter in health research, define a taxonomy to describe Twitter use, and characterize the current state of Twitter in health research.
Selection criteria. We searched for peer-reviewed original research studies that primarily used Twitter for health research.
Conclusions. We identified a new taxonomy to describe Twitter use in health research with 6 categories. Many data elements discernible from a user’s Twitter profile, especially demographics, have been underreported in the literature and can provide new opportunities to characterize the users whose data are analyzed in these studies. Twitter-based health research is a growing field funded by a diversity of organizations.
Read More:
http://ajph.aphapublications.org/doi/10.2105/AJPH.2016.303512a
Gamification for health promotion: systematic review of behaviour change techniques in smartphone apps
From
bmjopen.bmj.com
-
Today, 11:26 PM
AbstractObjective Smartphone games that aim to alter health behaviours are common, but there is uncertainty about how to achieve this. We systematically reviewed health apps containing gaming elements analysing their embedded behaviour change techniques. Conclusions Few health apps currently employ gamification and there is a wide variation in the use of behaviour change techniques, which may limit potential to improve health outcomes. We found no correlation between user rating (a possible proxy for health benefits) and game content or price. Further research is required to evaluate effective behaviour change techniques and to assess clinical outcomes.
Do Patients Rely on Mobile Healthcare Apps More Than Their Doctors?
From
insights.samsung.com
-
Today, 11:25 PM
In the not-so-distant past, patients had only one source for healthcare expertise — their personal physicians. They relied on doctors to monitor their symptoms, track changes in their health, manage their diseases and personalize their care. But in recent years, mobile technology and the Internet of Things (IoT) has changed all that.Now, armed with wearables and mobile healthcare apps, individuals can monitor their own health data and get continuous guidance and information from the devices they carry with them every day.
But the availability of digital health tools is a double-edged sword for the medical industry. Patients are becoming more engaged in their own wellness and taking greater responsibility for staying healthy, which leads to better outcomes. On the other hand, as they rely more on these tools, are they relying less on the robust insights and expertise of medical professionals?
Using Apple ResearchKit For
Patient-Centric Clinical Research
From
www.scoop.it
-
Today, 11:24 PM
Digital Health’s Perfect Storm of Regulators
From
www.natlawreview.com
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Today, 11:23 PM
Both developers and users of digital health solutions face both immense opportunities and daunting challenges. One key challenge is compliance with the often complex state and federal laws and regulations adopted by the numerous regulatory bodies responsible for overseeing different aspects of digital health. The following illustration identifies the numerous regulatory bodies that have been increasingly focused on the use of technology in healthcare and are expected to continue their focus and enforcement activities in the coming years.
Meningite: l’epidemia è solo mediatica
From
www.epicentro.iss.it
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Today, 11:31 PM
Uno degli argomenti più discussi che troviamo su quotidiani e siti web da alcuni mesi, e in particolare dall’inizio del 2017, è il susseguirsi di notizie che riportano casi di meningite causati da patogeni (noti e/o sconosciuti) responsabili di malattia, e a volte anche di decessi, tra persone di qualunque età.
L’effetto mediatico ha generato preoccupazione tra la popolazione generale che si chiede se nel nostro Paese è in atto, o meno, un’epidemia di meningite.
Cosa succede? È veramente un’emergenza? Cosa è cambiato? Cosa dobbiamo temere?
Indagine su persone con HIV e utilizzo dei "Social Media"
From
web2salute.com
-
Today, 11:31 PM
Il questionario promosso dall'Associazione NADIR Onlus e l'Associazione "Marketing Sociale e comunicazione per la Salute" è rivolto alle persone con HIV al fine di studiare l'utilizzo dei social media e delle nuove tecnologie.Compila il questionarioL’associazione “Marketing Sociale e Comunicazione per la Salute” ha già eseguito progetti in questo ambito, principalmente indirizzati ad operatori sanitari (
https://web2salute.com/healthinfluencer/professionisti_salute/
). La ricerca è stata pubblicata sul Sole24ore Sanità del 1 novembre 2016.
Community Health Promotion (CHP): Pianificazione, gestione e valutazione di azioni
integrate di promozione della salute per la comunità - Al CeSPES di Perugia
From
www.scoop.it
-
Today, 11:30 PM
La recherche contre le cancer ne doit plus se faire sans les citoyens
From
www.lemonde.fr
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Today, 11:29 PM
Tribune. Pour le docteur Fabien Reyal, chirurgien spécialiste du cancer du sein à l’Institut Curie, il ne peut y avoir demain de médecine personnalisée sans un collectif fort.En France, 350 000 personnes sont atteintes chaque année d’un cancer. Ce constat est connu de tous, le cancer est une maladie fréquente. Nous sommes pourtant à un tournant de l’histoire, où les possibilités technologiques servant à comprendre le vivant, la diversité des molécules existantes et la qualité des traitements devraient permettre de proposer une médecine personnalisée efficace pour les patients.
Il faut donc faire évoluer l’écosystème de la recherche. Pour cela, quatre axes de réflexion.
En savoir plus sur
http://www.lemonde.fr/sciences/article/2016/12/05/la-recherche-contre-le-cancer-ne-doit-plus-se-faire-sans-les-citoyens_5043568_1650684.html#Kk086ojou07mIWw7.99
Social media in public health: is it used and is it useful?
From
link.springer.com
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Today, 11:28 PM
It seems that SM are more and more used in PH. Whether they are useful or not depends on how “usefulness” is defined and how it is measured: societal impact should be measured in addition to scholarly impact, as public health is a field that per definition should have social impact. As a lot of the evidence for the impact of SM is still anecdotal (Bik and Goldstein 2013), we echo Moorhead’s suggestion (Moorhead et al. 2013), namely that further research is needed with more robust methodologies and possibly RCTs to determine the role and effectiveness of SM for health care communication. We are excited about the results of such endeavours while at the same time we are trying to contribute to research ourselves (more on this soon). In the meantime, we are awaiting the announcement of next word of the year. Being part of SM seems to improve our chances to know what it means!
COST OF CHILDHOOD OBESITY: EVIDENCE PAPER & STUDY PROTOCOLS
From
www.scoop.it
-
Today, 11:27 PM
Conflicting health information: a critical research need - Health expectations - Delesha M. Carpenter
From
www.scoop.it
-
Today, 11:25 PM
Want to be a better leader? Observe more and react less | McKinsey & Company
From
www.mckinsey.com
-
Today, 11:24 PM
Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.
Social Media for Health Promotion & Education
From
www.slideshare.net
-
Today, 11:23 PM
Patients' online diagnoses not useful, say doctors - BBC News
From
www.bbc.com
-
Today, 11:22 PM
A third of the UK physicians surveyed said patients would come with suggestions for what prescription they should receive.
Fewer than 5% of doctors felt it was helpful.
Major technology firms such as Apple and Samsung are investing heavily in tech that can monitor a user's health.
The survey of 330 UK physicians - 300 of them GPs - was carried out by Cello Health Insight, a medical market research firm.
"Doctors have witnessed an explosion in the quantity and quality of information now available to them and their patients via digital media and technology," said Dan Brilot, the company's digital director.
"Consumers are increasingly seeking out information (and technological tools such as fitness and health apps) to provide as much information as possible before - and after - consultation."
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