Join us at the Canada West Conference: Driven by Data
October 27-29, 2019, Banff, Alberta
Driven by Data explores how companies are using sophisticated analytics and rich data, finding the information they need to hit the bullseye every time, every step of the way.
The conference program is packed with experts sharing their techniques, tools and takeaways to build a strong, research-based foundation for your projects.
There was a time in the not-so-distant past that communications professionals planned in a vacuum. Not using data to inform strategy and creative execution is like shooting an arrow at a target in the dark, hoping to hit the bullseye.
In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas. Data informs creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communications programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.