October 1, 2019    A bi-weekly resource for all communicators

In this e-Lert

  1. October is Member Month! 
  2. New! Member benefit highlight
  3. New! Member spotlight: Amie Silverwood
  4. Learn video marketing skills with PIC — November 6
  5. CareerLine: October is heating up with new opportunities
  6. Register now for the Canada West Conference

Member Month October 2019. Join, Renew or Refer someone this month and save.

New and renewing members can save 10% on international dues when they use code OCTOBER10.

Anyone whose name is listed in the referral field at, when a new member joins during October, will receive a coupon code to save 50% on an IABC Academy course. Codes will be sent in early November to anyone who qualifies. Referrers will also receive special recognition at the IABC 2020 World Conference as an IABC Champion.
Join or Renew Now

Member benefit highlight — professional development

As an IABC member, you have access to cutting-edge, member-exclusive benefits such as professional development. This can be in person or through online webcasts, webinars and workshops, as well as events and resources including videos, whitepapers and face-to-face training on current topics. We help ensure that our members cultivate innovative thinking that they can use for their personal and professional growth through shared best practices, in-depth learning and career guidance. For more information on these and all the other benefits of IABC membership, click the button below:
Watch our video here

Member Spotlight

Amie Silverwood, Communications Manager

A love of reading led Amie to study liberal arts in University and get her Masters in English Literature. She started her career with a book publisher, learning the skills of an editor and ghost writing a memoir with an expert team. She then took on editing magazines for various trades — a role that connected her with experts who fed her curiosity and opened up opportunities to travel to get insiders’ tours of remote factories. She found she had a talent for summing up complex information in plain language. Read more…

Sign up now to enhance your video marketing skills

Wednesday, November 6, 6:30 to 9 pm, Mattamy Athletic Centre, 50 Carlton St., Toronto
Did you notice how fast August and September flew by? Our next PD event happens November 6 and it's not too early to get it on your calendar.
In Video Marketing from A to Z, Vanessa Holding will explore how to use video to convey core messages, grab customers’ attention, distil complex topics for stakeholders and connect with audiences. As Partner/Executive Producer at Arc + Crown Media, Vanessa will share insights into how to use video for branding, employee engagement, or training and development. You’ll take away innovative ideas, strategies and best practices for getting the most out of your video content.
This session counts towards the professional development you need to earn or maintain IABC’s Communications Management Professional (CMP) or Strategic Communications Management Professional (SCMP) certification.
Registration fees:
$20 + HST: IABC member rate
$30 + HST: IABC non-member rate
Register Now

October is heating up with new opportunities. Find a new job on CareerLine!

Join companies large and small, non-profits, members and non-members, and give your job posting visibility to IABC/Toronto’s 1,000+ communications and PR professionals.
  • $230 plus HST — Junior, intermediate or senior positions
  • $230 plus HST — Request for Proposal (RFP)
  • $100 plus HST — Freelance positions
  • $30 plus HST — Internships (must note internship in job title)
 To post a job online, please go to
Jobs recently listed on CareerLine include:
  • Manager — Business Efficiencies and Solutions
  • Coordinator, Task Force Support
  • Communications Advisor
  • Public Affairs Advisor, External Relations & Communications
  • Director, Communications and Marketing
  • Head, Corporate Communications
Members can access these and more job postings here

Join us at the Canada West Conference: Driven by Data

October 27-29, 2019, Banff, Alberta
Driven by Data explores how companies are using sophisticated analytics and rich data, finding the information they need to hit the bullseye every time, every step of the way.

The conference program is packed with experts sharing their techniques, tools and takeaways to build a strong, research-based foundation for your projects.
There was a time in the not-so-distant past that communications professionals planned in a vacuum. Not using data to inform strategy and creative execution is like shooting an arrow at a target in the dark, hoping to hit the bullseye.
In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas. Data informs creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communications programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.
Learn more and Register here
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