Tuesday, March 21, 2017
IABC/Toronto e-Lert
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In this issue:

FINAL NOTICE! Annual Communicator of the Year Networking and Professional Development Breakfast

Sponsored by CNW.

Wednesday, March 29, 7:30 to 10 a.m., One King West, Grand Banking Hall, Toronto

Join more than 70 seasoned professional already registered for a breakfast in honour of this year’s IABC/Toronto Communicator of the Year Andy Byford, CEO of the Toronto Transit Commission (TTC). You don’t want to miss this signature, highly rated IABC/Toronto event.
Hear how Mr. Byford has embraced a culture of open and transparent communication with employees, customers, and media and how that has transformed the TTC. Learn about his passion for making the customer the focus of everything the TTC does by personally writing a newspaper column, fronting customer-focused videos, and being accessible, transparent, open and honest when bad news strikes.
Registration fees:
  • $60: IABC member rate ($67.80 with HST)
  • $75: Non-member rate ($84.75 with HST)
  • $450: table of eight (open to members and non-members)

Hot off the press! Communicator: Internal and Change Communications

The latest issue of Communicator is now available. This month we look at internal and change communications. Communicator can only be accessed by current IABC/Toronto members.
Change takes many forms across organizations. Learn how to clearly explain the significance of these events with 10 tips from Susan Scott.
Google Trends reveals that searches for employee engagement have increased tenfold since 2004. But what’s the magic bullet for creating effective and engaging employee communications?

Rachel Baldacchino offers tips to develop messages that resonate with employees. If you’re looking to engage employees across different mediums, Danielle Crawford explores how to capitalize on workplace digital signage. And if you’re a recent hire nervous about your first few weeks in your new role, Jacqueline Martinz outlines how to connect with your colleagues for a positive work environment.
The next issue will focus on crisis communications. If you’d like to contribute, email

NEW! PIC presents: The six-step process to solve your business challenges

Wednesday, April 5, 6:30 to 8:30 p.m., Mattamy Athletic Centre, Eggy’s Summit, Room 3113, third floor, 50 Carlton St., Toronto
What are the biggest challenges you face in your indie communication business?
  • Getting business and attracting new clients?
  • Managing busy periods?
  • Managing challenging client relationships?
Don't sweat it alone! Come learn an innovative six-step method to strengthen and engage your own creativity to help conquer your business challenges. Anyone can make this creativity framework work for them, at any time, in almost any situation.
This fun workshop will give you a chance to independently develop solutions to your own business challenges and practice in groups. Networking runs from 6:30 to 7 p.m., and the workshop from 7 to 8:30 p.m.
Get a sneak peek at the topic in this conversation with speaker Trevor McAlpine and PIC’s past Chair Donna Papacosta. Trevor is president of Synergetic Management and has more than 25 years of experience getting significant bottom-line results through performance improvement, business coaching and innovation.

IABC/Toronto members, bring your business card for a chance to win a one-hour coaching session with Trevor.
Advance registration required.
  • FREE: Current IABC/Toronto members
  • $20: Non-member rate ($22.60 with HST)

Join or Renew with IABC by March 31 and save!

IABC is all about the people. With an IABC membership, you can find a connection anywhere across the globe. Someone who will take your call, join you for coffee, share ideas, engage in problem-solving, and help enhance your career.
March is member month at IABC and here’s how you can reap the benefits:
  • Join IABC in March: We’ll give you 10 percent off international dues AND waive the $40 application fee. You’ll also be entered to win a VIP World Conference prize package, including registration, hotel, car service and more.
  • Be an IABC ChampionRefer your peers to IABC and be entered to win a US$500 Visa gift card for each new member you refer who joins during March. You’ll also be recognized as an IABC Champion on the IABC website and at the 2017 World Conference.
  • Renew during March: You’ll save 10 percent on international IABC dues automatically by renewing your membership this month. You’ll also be entered to win a VIP World Conference prize package, including registration, hotel, car service and more.
  • Enjoy FREE member resources all year long.
Stay up to date with the most critical professional resources you need to be an effective leader and stay ahead of the curve on trends and innovations in the field. Join IABC today.

If you have any questions, please contact or 1-800-776-4222.

March CareerLine Madness is here – have you viewed the latest opportunities?

March is typically one of the busiest hiring months of the year. March 2017 has not disappointed! IABC/Toronto members have already had exclusive access to more than 50 opportunities this year. Check out 15 of the latest opportunities listed:
  • Multimedia Associate
  • Director, Communications
  • Manager of Communications & Public Relations
  • Communication Specialist x2
  • Communications Advisor x3
  • Communications Officer x2
  • Content Marketing Specialist & Copywriter
  • Communications and PR Coordinator
  • Issues & Media Relations Analyst
  • Project Specialist I/II – Community Liaison
  • Communications Associate
View all the latest listings by going to
Looking to hire a professional with PR/Communications/Marketing expertise? Here’s why you should give CareerLine a try:
  • Easy to post your job online
  • Enjoy competitive pricing
  • Reach over 1,200 professionals in the GTA
For more information, please go to
Not an IABC/Toronto member? Find out more about membership so you can gain access to these listings by going to

IABC Canada West Regional Conference October 22-24, 2017, Kelowna, BC


Register now for the IABC Canada West Regional Conference and elevate your career, influence, leadership and impact.
Whether you’re a new communicator or a seasoned professional, the Canada West Regional Conference has something for you. Take part in daily workshops and sessions led by experts and leaders in our profession, and wrap up your learning each evening connecting with communicators from across Canada in the beautiful Okanagan Valley.
Early-bird rate now available!
Until June 30, IABC members save $200 when purchasing a Full Conference package at the early-bird price of $689. This includes:
  • Opening night reception
  • Two full days of keynote presentations from leaders in our profession
  • Breakout sessions with top communication experts
  • Lunches and evening networking events
Visit the Canada West Region website for more information and to register. For updates follow the Canada West Region on Twitter @iabc_cwr.

Reminder! Free Communication Audits for IABC/Toronto Members

For a limited time, PostBeyond is offering free communication audits to all IABC/Toronto members.

Limited spots available. Click here to learn more and apply now.
Copyright © 2017 IABC/Toronto, All rights reserved.

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