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Tuesday, June 27, 2017
IABC/Toronto e-Lert
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In this issue:



The latest Communicator is available now


The latest issue of Communicator explores media relations and brand communication.
 
When pitching media, Cyrus Mavalwala, ABC explains that it’s important to consider the unique needs of journalists and the media outlets for whom they work, not just the target audience. He offers three tips to give journalists and publishers what they crave.
 
Having a well-planned media relations strategy is important, but some of the best media relations examples happen spontaneously, involving virtually no planning and money. John Gilson takes a look at three examples of newsjacking done right.
 
These days, a brand’s marketing communication strategy is incomplete without an influencer program. Alissa Liotti outlines important questions to ask before working with an influencer to ensure it’s a natural fit for the brand and consumer.
 
Get to know Jagreet Sandhu, IABC/Toronto’s Executive Vice President for 2017/2018 as she answers Communicator's Proust Questionnaire.



How many jobs have been listed on CareerLine in the last 12 months? 204 and counting


That’s right, CareerLine has listed more than 200 opportunities in just the last 12 months. Make sure you’re not missing out and become a member of IABC/Toronto so you can access these opportunities!
 
In the last two weeks, the following positions have been listed:
  1. Manager, Public Relations and Communications
  2. Marketing and Communications Officer
  3. Communications and Public Affairs Advisor
  4. Senior Manager, Internal Communications
  5. Communications Coordinator (Information Management Group and Special Projects)
  6. Senior Communications Officer
  7. Communications Coordinator
  8. Account Manager
IABC/Toronto members can view these listings by going to our CareerLine page.
 
Have a job opportunity needing top communications/public relations talent? Members and non-members can promote opportunities to more than 1,200 professionals in the GTA for only $230 plus HST. It is very easy to submit listings! Find out more by going to our Post a Job on CareerLine page.
 
Not a member of IABC/Toronto? Find out more about updated membership pricing options on our membership page.



Come have some summer fun with PIC on July 6

Thursday, July 6, 6:30 to 8:30 p.m., Duke of York Pub, 39 Prince Arthur Avenue, Toronto
 
When the weather gets hot, a cold drink hits the spot — especially when shared with IABC/Toronto’s Professional Independent Communicators (PIC) members and friends.

Join your fellow indie communicators in July to indulge in some suds and pub grub while sharing advice and tips on how to succeed in your independent communications business. We have The Conservatory room booked on the second floor, but if the weather holds up, we’ll move to the patio. Either way, it’ll be easy to find us — just look for the friendliest atmosphere in town. The drinks and food will be on your own tab, but the laughs and conversation are free.

Please register by July 5, so we can provide an estimate of numbers to the pub.



Last chance to enter the 2017 IABC Canada Silver Leaf Awards


IABC Canada is searching every corner of the country, on a quest for communication excellence. Challenge yourself to new heights of innovation, creativity and strategic thinking. The final deadline to enter the 2017 Silver Leaf Awards is July 7.

If you and your team have a project that exudes communication excellence, why not apply to be recognized for your great work?
 
The Silver Leaf Awards program offers opportunities for recognition and professional development, and provides content that contributes to our profession’s body of knowledge. The program is our tribute to leading edge work delivered by smart thinkers across Canada. You could be among them, so get ready to share your work and tell us your story.
 
Enter the Silver Leaf Awards program today.




Elevate your career at the IABC Canada West Regional Conference


Is your career stagnant? Feel like you’re not advancing or you can’t get colleagues to buy what you’re selling? Join fellow communicators at the IABC Canada West Regional Conference from October 22-24 at the Delta Grand Okanagan Resort and Conference Centre in Kelowna, BC and get inspired again.
 
IABC members, enjoy deep discounts on the conference and workshops. Not a member? Now’s a great time to join with our Join-N-Go option. Early bird deadline is this Friday, June 30.
 
Click here to learn more about individual and corporate rates, and to register.

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