Tuesday, February 7, 2017
IABC/Toronto e-Lert
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In this issue:

CareerLine starts 2017 with a bang! Check it out.

That’s right, IABC/Toronto’s CareerLine is off to a strong start for 2017. Every two days, the job board received a new job posting accessible exclusively by IABC/Toronto’s members. Don’t miss out. Find your next move on CareerLine today by going to
Some of the latest lists are:
  • Senior Corporate Issues Management Analyst
  • Communications Officer
  • Bilingual Sr. Communication Specialist
  • Manager, Communications and Fund Development
  • Indigenous Communications & Outreach Specialist
  • Account Director, Consumer Products
  • Communications Coordinator, Campus Development
  • Senior Manager, Media Relations and Issues Management
  • Senior Writer, Corporate Communications
  • Senior Communications Specialist
  • Content Manager
  • Copywriter
  • Senior Account/Project Manager
  • Lead, Health Policy and Strategic Communications
  • Manager, Community/Stakeholder Relations & Communications
Not an IABC/Toronto member? Find out more about membership so you can gain access to these listings by going to
Want to advertise a job position to our more than 1,200 members in the GTA? Pricing depends on the job level and will be live for up to 45 days. Pricing to post a job is the same for members and non-members – and anyone can easily post.
  • $30: Internship ($33.90 with HST)
  • $100: Freelance ($113.00 with HST)
  • $230: Junior, intermediate or senior ($259.90 with HST)
To find out more, please go to

Last Notice! IABC/Toronto Agency Fair for students and new communications professionals

Wednesday, February 15, 5:30 to 8:30 p.m., Spoke Club, 600 King Street West, Toronto
We’re less than two weeks away from the first IABC/Toronto Agency Fair. Students and young professionals, now is your chance to connect with some of Toronto’s top PR agencies and learn about what they offer and how an agency operates. Agency life not your thing? We’ll also have representatives from corporate communication departments and not-for-profits.
Click here to view the full list of participating organizations.
Register now for your chance to win:
  • One résumé/career advice session with Celeste Warren, VP of HR at North Strategic
  • One communications strategy session with Linda Andross, Partner at APEX PR
  • One media relations training session with Sonia Prashar, Principal of spPR Inc.
Registration fees:
  • $35: IABC/Toronto Members* ($39.55 with HST)
  • $50: Non-members ($56.50 with HST)
* Not a member of IABC? Find out more by going to Student membership is only $49 for 12 months.

Additional presenters confirmed! Internal communications in the digital age

Tuesday, February 28, 6 to 8 p.m., FCP Gallery*, 1 First Canadian Place, Toronto
As businesses become more and more digital, can internal communications be far behind? IABC/Toronto and co-sponsors Toronto Region Board of Trade and PostBeyond invite you to interact with a panel of communications leaders from a range of sectors who will share perspectives on internal communications in the digital age.
Learn how digital is breaking down silos and increasing engagement. Our panel includes:  
Panel discussion moderated by Judy Mann, consultant and advisor at Judy Mann Communications.

Registration fees:
  • $45: IABC member early bird rate if you register on or before February 14 ($50.85 with HST).
  • $55: IABC member rate on or after February 15 ($62.15 with HST).
  • $45: IABC student members and transitional members rate ($50.85 with HST).
  • $65: Non-member early bird rate if you register on or before February 14 ($73.45 with HST).
  • $75: Non-member rate if you register on or after February 15 ($84.75 with HST).
Special event promo: For a limited time, PostBeyond is offering free communications audits to all IABC/Toronto members. Click here to learn more and apply now.

Next 2017 OVATION Awards entry deadline is February 16

Missed the early bird deadline for your OVATION award submission? There is still time to enter with the on-time deadline on February 16 and the last-minute deadline on March 2.
For more than 30 years now, IABC/Toronto’s prestigious OVATION Awards program has celebrated communication excellence annually in the Greater Toronto Area. Now, it’s your turn to be recognized.
The program is open to members and non-members, and all types of communicators, agencies, communication departments and independents. With 17 categories to choose from, there is one that matches the exceptional work you’re doing.
Begin your online submission.
Important dates:
  • On-time entry deadline is February 16, 2017
  • Last-minute entry deadline is March 2, 2017
  • 2017 OVATION Awards Gala will be on May 31, 2017 at the Arcadian Court
For any questions or sponsorship details, please contact the IABC/Toronto office at
Presenter: Dane Wiseman 
Dane Wiseman, director of marketing for AirPR, focuses on customer acquisition and connecting communication professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Wiseman has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies.

Free webinar for IABC members. Drive insights and create even greater business value

With so many new applications, data is now more important than ever and rapidly becoming “a thing” for everyone. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them. During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns.

The webinar is presented by Dane Wiseman, director of marketing for AirPR. With an interest in emerging best practices in analytics, Wiseman has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies.
If you want to become a "pro" in IMC campaigns, you don’t want to miss this session.

 Register now.

IABC Canada West Region Conference now accepting speaker presentation proposals

The IABC Canada West Regional Conference, presented by McMaster-Syracuse MCM and taking place in Kelowna, BC from October 22-24, 2017, is now accepting proposals for presentations.
The focus of the conference is on elevating our careers, our game, our influence and our impact. We are looking for presentation proposals that align to one or more of the five tracks, and support the IABC Global Standard. Find out more about the conference and presentation proposal requirements.
Deadline for proposals is Friday, February 24, 2017

Perpetual adaptation: Digital marketing strategies for independent communicators

First week of March, 6:30 to 8:30 p.m., Metro Hall, 55 John St., Toronto
PIC's next professional development event will be held the first week of March guest speaker, writer and illustrator Alison Garwood-Jones.
With a rapid-fire revolution in communications and digital media, it’s an absolute must to have “adaptability” on your list of skills. Come find out how Alison reinvented herself in the quickly changing world of digital media. With more skill pivots in the last five years than the previous 40 combined, Alison can share advice on how to learn new skills, build professional resilience and expand the capacity for change.
Alison will also discuss some marketing tips and tricks on tweaking your LinkedIn profile, the importance of video for communicators, why you should go where your audience is and how to find them.
Watch for date confirmation and registration details soon.
Copyright © 2017 IABC/Toronto, All rights reserved.

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