October 15, 2019    A bi-weekly resource for all communicators
In this e-Lert
  1. October is Member Month!
  2. New! Member spotlight: Jennifer Arnott, MA, ABC
  3. New! Reverse Mentoring PD Event – November 20
  4. Learn video marketing skills with PIC – November 6
  5. Just released: PIC’s October newsletter
  6. New! IABC/Toronto video series “The Art of the Fail”
  7. Get certified! CMP/SCMP certification exams – November 24
  8. CareerLine: October Heats Up
  9. Communicator: Fall 2019 Edition: Diversity and Inclusion

Member Month October 2019. Join, Renew or Refer someone this month and save.

New and renewing members can save 10% on international dues when they use code OCTOBER10.

Anyone whose name is listed in the referral field at, when a new member joins during October, will receive a coupon code to save 50% on an IABC Academy course. Codes will be sent in early November to anyone who qualifies. Referrers will also receive special recognition at the IABC 2020 World Conference as an IABC Champion.
Join or Renew Now

Member Spotlight

Jennifer Arnott, MA, ABC

Director Communications, ErinoakKids Centre for Treatment and Development
Jennifer Arnott is a results-oriented strategic communications leader with two decades of experience spanning internal, external and digital/social media. Particularly skilled at building and protecting corporate reputation, she has won both a Gold Quill Award of Excellence and an OVATION Award for proactive communications strategies she developed, and she has deep experience in managing reputational issues. Her work history includes roles at Canada Post, Revera Inc., and several not-for-profit organizations. Read more…

IABC/Toronto Reverse Mentoring Professional Development Panel Discussion

First Canadian Place Gallery, 1 The Path - First Canadian Place, Toronto, ON M5H 1P9
Wednesday November 20th, 6-8 p.m.

Join us for an evening of non-traditional mentorship, where freshly-educated young minds will be discussing their insights, views and opinions on all things communications. Students and senior communicators alike are invited to attend for an opportunity to learn and ask questions about what future communicators will be bringing to the workforce. What new and emerging digital trends are on their radar? What is their opinion of the communications landscape? What are their career trajectory plans? We’ll be tackling these hot topics and more…

Members: $25 + HST
Non-members: $50 + HST

Additional Details: 2 drink tickets provided, hors d’oeuvres will be served.
Register Now

Video killed the radio star. Kill it with video marketing skills at PIC’s PD event.

Video marketing from A to Z: How to support your clients and promote your own
expertise through video marketing

Wednesday, November 6, 6:30 to 9 pm, Mattamy Athletic Centre, 50 Carlton St., Toronto
Featuring: Vanessa Holding, Partner/Executive Producer at Arc + Crown Media
“We can't rewind we’ve gone too far.” Forty years after The Buggles hit single, video is still killing the radio star. From social media marketing to corporate learning, it stands out as today’s coolest tool for communicators. But what’s the smartest way to use it with your clients? In this seminar on “Video Marketing from A to Z,” Vanessa will explore the ways that video is an excellent medium to convey your core messaging. Grab a customer’s attention; distill complex topics for stakeholders; connect with your audience. Use video content for branding, employee engagement, or training and development. Walk away from this seminar with innovative ideas, strategies for sales, and best practices for getting the most out of your video content as an independent communicator. This one’s not to be missed!
Registration fees:
$20 + HST: IABC member rate
$30 + HST: IABC non-member rate
Register Now

Just released: PIC’s October newsletter

Meet Heather Finley, catch up on PIC member news and learn why you should take the
long and the short view of your business in PIC’s October newsletter.
Download your copy

Members: Share your story in new IABC/Toronto video series

Do you have a professional communications experience that did not quite go as planned? If so, we want to hear your story!
This year, IABC/Toronto is launching a video series called “The Art of the Fail.” The video series, which will be comprised of short vignettes, will feature professional communicators recounting challenging moments in their careers and lessons learned. We intend for these videos to be educational while also having a little fun with these valuable life lessons.
This opportunity is available to members only. If you are interested in being featured in “The Art of the Fail” video series, please contact John Gilson at

Get certified! CMP/SCMP certification exams - November 24

Become a certified communicator and take your career to the next level! IABC/Toronto is partnering with SummersDirect to host the next Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams on November 24.
The Communication Management Professional (CMP) certification is aimed at the generalist/specialist level while the Strategic Communication Management Professional (SCMP) is designed for highly skilled business communicators.
Key dates:
•           October 26: Application deadline*
•           November 24: CMP and SCMP exams
*Applications must be submitted at least 30 days in advance of the exam date.
For more information visit Global Communication Certification Council (GCCC) or email
For more information, please contact our VP, Programs.

October continues to heat up with new career opportunities!
Find a new job on CareerLine!

Join companies large and small, non-profits, members and non-members, and give your job posting visibility to IABC/Toronto’s 1,000+ communications and PR professionals.
  • $230 plus HST — Junior, intermediate or senior positions
  • $230 plus HST — Request for Proposal (RFP)
  • $100 plus HST — Freelance positions
  • $30 plus HST — Internships (must note internship in job title)
 To post a job online, please go to
Jobs recently listed on CareerLine include:
  • Senior Project/Account Manager
  • Communications Assistant
  • Director, Brand and External Relations
  • Director of Communications and Branding (Regular Complement)
  • Communications Coordinator
  • Sr. Advisor, Advocacy and Community Outreach
  • Sr. Advisor, Media & Communications
  • Communications Advisor
Members can access these and more job postings here
Copyright © 2019 IABC/Toronto, All rights reserved.

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