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September 3, 2019    A bi-weekly resource for all communicators

Volunteer and expand your network at the same time!


Tuesday, September 10, from 6 to 8 pm, First Canadian Place Gallery, 100 King Street W., Toronto
Want to know what IABC/Toronto has planned for the year, and interested in helping us make that happen? Bring your questions, ideas and enthusiasm to this year’s annual volunteer recruitment event. It’s the best job you won’t get paid for.

Not a member? That’s ok. While volunteering with IABC/Toronto is a member benefit, please feel free to come learn more about the many reasons to join and get involved with our association of communications experts.

Registration fees:
  • Member rate: FREE
  • Non-member rate: $10 ($11.30 with HST)
Come down to learn about each of the portfolios, hear from VPs, and uncover the values of volunteering with the world’s foremost communications association!

Register Now

WANTED! Writers for the fall issue of Communicator


Are you a professional communicator with a great story to share? Consider writing in the fall 2019 issue of Communicator – the official e-magazine of IABC/Toronto.
 
The writing submission deadline is September 14, 2019. The theme for the upcoming issue is “Diversity and inclusion.”
 
All submissions are subject to editing by IABC/Toronto and must:
  • Be written in blog format
  • Be 500 to 1,000 words in length
  • Abide by IABC/Toronto’s style guide (to be provided by the Editor in Chief)
 
If you’re interested in writing for Communicator, please contact Felicia Empey, Editor in Chief, at f.empey@gmail.com.  


Evolving Your Communication Approach: An IABC World Headquarters Event

Wednesday, October 30, 2019, 2 to 5 pm, Workplace by Facebook offices, Toronto
 

More and more companies, like Walmart, Starbucks and Hootsuite, are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams. According to recent studies companies that promote collaborative working are five times as likely to be high performing.

Join Workplace by Facebook for a free, in-person summit to hear how companies like yours are applying key strategies for improving their approach to communication.

Space is limited so register today!

Register Now

Reconnect at PIC’s upcoming networking event. Only two weeks away! PIC Fall Social

 
Thursday, September 19, 6:30 to 9 pm, Duke of York Pub, 39 Prince Arthur Ave., Toronto

What better way to kick off the season than with a meet-up with your favourite indies? Join IABC/Professional Independent Communicators (PIC) for the fall social. Exchange anecdotes of your summer vacation; steal comms tips; suss out a potential collaborator, or chat about digital trends. Toast with friends and members of IABC/PIC at the Duke of York, 39 Prince Arthur Ave., only steps away from Toronto’s St. George subway station. If you have an hour or two beforehand, catch the dinosaur bones at The Royal Ontario Museum or see what’s afoot at Bata Shoe Museum. If you’re on the shy side, hesitant to come out of your zone, fossils or footwear through the ages could be a great conversation starter!
Register Now


Stay relevant! Enhance your video marketing skills at PIC’s next PD event.

 

Video marketing from A to Z: How to support your clients and promote your own expertise through video marketing

 
Wednesday, November 6, 6:30 to 9 pm, Mattamy Athletic Centre, 50 Carlton St., Toronto

 
Featuring: Vanessa Holding, Partner/Executive Producer at Arc + Crown Media
 
Video is everywhere. From social media marketing to corporate learning, it stands out as today’s critical tool for communicators. But what’s the most intelligent way to use it with your clients? And how can you use it to promote your own services? In this seminar, “Video Marketing from A to Z,” Vanessa will explore the ways that video is an excellent medium to convey your core messaging. Grab your customers’ attention; distill complex topics for stakeholders; connect with your audience. Use video content for branding, employee engagement, or training and development. Walk away from this seminar with innovative ideas, strategies for sales, and best practices for getting the most out of your video content as an independent communicator. This one’s not to be missed!
 
This event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications here.
Register Now

Are you interested in speaking at an IABC/Toronto Professional Development Event? If so, we want to hear from you!

 
Our Professional Development portfolio is committed to providing the IABC/Toronto community with thought-provoking and continued learning content that adds value and knowledge to our roles as communicators.
 
If you’re interested, please complete this short survey and we will include you in our database for consideration for upcoming opportunities.
Take a Short Survey

Get Back to Fall with a New Career Opportunity!


Join companies large and small, non-profits, members and non-members, and give your job posting visibility to IABC/Toronto’s 1,000+ communications and PR professionals.
  • $230 plus HST — Junior, intermediate or senior positions
  • $230 plus HST — Request for Proposal (RFP)
  • $100 plus HST — Freelance positions
  • $30 plus HST — Internships (must note internship in job title)
 To post a job online, please go to https://toronto.iabc.com/post-careerline-job/
 
Jobs recently listed on CareerLine include:
  • Fire Prevention Officer
  • Advisor, Communications – Bilingual 
  • Advertising Coordinator
  • Senior Communications Advisor 
  • Account Coordinator
  • Senior Communications Advisor
  • Public Relations Account Director
  • Associate Director, University Communications
  • Manager, Corporate and Internal Communications
Members can access these and more job postings here 
https://toronto.iabc.com/careerline/careers/

Member Spotlight

Mauricio Cuellar

Mauricio Cuellar is a driven communications professional who immigrated to Canada from Mexico, bringing more than a decade’s worth of communications experience working with global brands such as PepsiCo, HSBC, ING and Walmart.
 
Mauricio is currently the Marketing and Communications Assistant at the Durham College (DC)’s Artificial Intelligence Hub where he explores the role of AI and technology when developing content for social media, designing communication strategies and co-ordinating events such as the Enable AI Summit, the first of its kind in Durham Region.
Read More...

Just one of many benefits waiting for you: Catalyst


A new magazine and online content source. Have you heard about Catalyst, IABC’s new print magazine and online content source? All current members recently received the first print issue in the mail, but that’s just the beginning. The online version launched in July with expanded content. You'll stay current with articles delivered to your inbox each week and a print magazine published twice a year just for IABC members. 

Need more?

  1. Create Connections with over 1,000 professional members in the Greater Toronto Area
  2. Access Resources with exclusives like Communicator, Catalyst, e-Lerts, career guidance and learning tools through IABC Academy.
  3. Become Certified as a  Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) with resources available to members.
  4. Career opportunities, the most up-to-date list of hot jobs available on CareerLine. Discounts for members who post jobs too!
  5. Be recognized for your achievements with our many awards programs like OVATION.
  6. Get involved, by volunteering with IABC/Toronto. Learn new skills, develop existing ones.
Become a Member Today



Driven By Data: Banff, Alberta October 27-29

IABC Canada West Conference

 
In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas. Data informs cut-through creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communication programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.
Click here to find out more…

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