Tuesday, October 18, 2016
IABC/Toronto e-Lert
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In this issue:


Only two weeks left to enjoy IABC membership savings

Do you want access to over 200 jobs posted annually in the GTA? How about exclusive discounts and member-only pricing? Join or renew your IABC membership during October and enjoy these benefits and more. Plus, we’ll waive the $40 application fee and give you 10 per cent off the international portion of your membership dues.*

Bonus. New and renewing members will also be entered in a draw to win one of four $500 Amazon gift cards

Be an IABC Champion

Refer your peers to IABC and receive a $10 Amazon e-gift card for each new member you refer who joins during October. There’s no limit on how many referrals you make. You’ll also be recognized as an IABC Champion on the IABC website and at the 2017 World Conference. Do you have what it takes to #createconnection?
Information on pricing of membership before the applicable discounts can be found by going to For any questions or further clarification, please email Paige Gordon, VP of Membership at
*This offer is only available for October and does not apply to students.

Submit your nomination for the 2016 Communicator of the Year Award

It’s that time of the year again. Nominations are now open for the 2016 IABC/Toronto Communicator of the Year and we need your help to identify an executive in the Greater Toronto Area who is a leader in communication.

This annual award is presented to a leader who has demonstrated strategic communication excellence. Last year we were thrilled to recognize Stefan Sjöstrand, President of IKEA Canada, for his commitment to embracing a culture of open and transparent communication.
How to submit your nomination
In 500 words or less, tell us why your nominee deserves the title Communicator of the Year. Nominations can be submitted by members and non-members and will be kept confidential. Learn more about the award criteria and submission requirements at
Submit your nomination and supporting materials to: by Friday, December 2, 2016.

50 per cent sold! Unlock your potential with a media writing workshop

Tuesday, November 22, 7:30 to 9:30 a.m., Mattamy Athletic Centre at the Gardens, Eggy's Summit, 3rd Floor, 50 Carlton Street, Toronto
Do you need to sharpen your writing skills? Is influencing your readers, listeners or reviewers an important part of your role? Do you want to motivate your audiences into action? If so, come and join Jane Stokes in a 90-minute workshop filled with salient tips and examples that will make you a better writer.

In this workshop, you’ll:
  • Get a quick refresher on writing branded articles and why marketing pros are trying to write like reporters.
  • Discover how to adopt an objective, neutral style and still brand effectively for your organization.
  • Learn why the three most important aspects of an inviting tone include trust building, helpfulness and engagement.
Attendees will have a chance to win four copies of Jane’s recently published The Complete All-Canadian Content-Writing Handbook, intended for public relations and marketing communicators.
CMPs: This session may qualify for up to five points of professional development.
Registration fees (include admission, continental breakfast, networking)
  • $40 plus HST: IABC early bird member rate by November 1 ($45.20 with HST)
  • $50 plus HST: IABC member rate after November 1 ($56.50 with HST)
  • $75 plus HST: Non-member rate ($84.75 with HST)
Register now

Member Benefit Alert! Enjoy exclusive VIA Rail discounts for your next trip

Need to zip up to Ottawa for a business trip? Or want to do some weekend shopping in Montreal? Exclusively for IABC/Toronto members, VIA Rail is offering a 5 per cent discount on both business and leisure travel, in any class of service.

The reservation must be made by an IABC/Toronto member, but you can travel with up to three additional passengers, as long as the party is accompanied by the IABC/Toronto member on the same train and date.

To view the complete offer and discount promo code, please visit: (login required)

The discount will be applied to the best available fare at the time of booking or purchase of a train ticket. Offer applies to tickets purchased:
  1. at a VIA Rail ticket counter;
  2. by Internet at; or
  3. by calling 1-888-842-7245; or TTY 1-800-268-9503 (hearing impaired)

Members, find your next job on IABC/Toronto’s CareerLine

Try IABC/Toronto’s CareerLine and gain value from your IABC/Toronto membership. Each year, more than 200 communication and PR career opportunities, from junior to senior levels, are posted online, exclusively for members.

Latest job postings include:

  • Senior Issues Coordinator
  • Regional Marketing Planner
  • Senior Communications Consultant
  • Senior Communications Advisor
  • Director, Communications Branch
Members can access these and more listings by going to

Looking to hire an IABC/Toronto communicator?

Members and non-members can post a job at the same flat rate.
  • $230 plus HST  –  Junior, intermediate or senior positions or an RFP position
  • $30 plus HST  –  Internships (must note internship in job title)
  • $100 plus HST  –  Freelance positions
 To post a job online, please go to

3D Branding: Define, Design and Develop Your Business Identity with PIC

Thursday, November 3, 6:30 p.m. to 9 p.m., Metro Hall, Room 310, 55 John Street, Toronto
Does your business have a brand identity? A voice? A personality? Every business, big or small, needs to consider the strength of its brand. If you're a professional independent communicator, you already know you need to work on your brand. But getting down to work and actually developing it is another story.

Join your fellow indie communicators for a panel discussion about brand building. Our panel of experts – Cathy Ledden of Ledden Design iT; Nathalie Noël, strategy and brand coach; and Priya Bates, ABC, MC, CMP, IABC Fellow, of Inner Strength Communication – will lead us through an educational discussion, including ideas about the right steps to a successful brand, design strategy and the challenges you’ll face when going through the process.

There is no charge for this presentation, but registration is required. PIC members and non-members are welcome. Networking begins at 6:30 p.m. and the presentation starts at 7 p.m. sharp.
Register now

Advanced Learning Institute Presents

Connect face-to-face with the leading internal communication professionals while benchmarking best practices with like-minded peers. See live demonstrations and hear examples from over 10 leading organizations. Return to your office with practical tools and advice you can implement immediately.
See detailed agendas, venue, pricing and registration information at
Copyright © 2016 IABC/Toronto, All rights reserved.

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