Tuesday, October 4, 2016
IABC/Toronto e-Lert
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In this issue:


October is IABC Member Month — Join/renew now and save

It’s Member Month at IABC and we want to help you save. Join or renew during October and we’ll give you 10 per cent off international membership dues and waive the $40 application fee*. New and renewing members will also be entered in a draw to win one of four $500 Amazon gift cards.

Be an IABC Champion

Refer your peers to IABC and receive a $10 Amazon e-gift card for each new member you refer who joins during October. There’s no limit on how many referrals you make. You’ll also be recognized as an IABC Champion on the IABC website and at the 2017 World Conference. Do you have what it takes to #createconnection?
Information on pricing of membership before the applicable discounts can be found by going to For any questions or further clarification, please email Paige Gordon, VP of Membership at
*This offer is only available for October and does not apply to students.

NEW! Participate in IABC/Toronto’s next Tweet Chat on October 13

International Plain Language Day is on October 13 and we’re marking the occasion with our first IABC/Toronto Tweet Chat of the fall season at a special time of 12 EDT.
The IPlainDay 2016 theme is Show and Tell, and encourages writers and designers to inspire others by sharing examples — on bulletin boards, in e-newsletters, at local libraries, during events and on social media.
Join @IABCToronto and guest moderator, Kate Harrison Whiteside (@keykate) of Key Advice and the Plain Language Academy, for a lunchtime discussion on how you say no to jargon and use plain language in communication.
Participate in the conversation on Twitter by using #plainshare2016 to be eligible for exciting prizes.

Deadline extended to October 15. Participate in IABC/Toronto’s mentorship program.

Looking to develop your career even further? Whether you are a student, new grad, junior communicator or seasoned professional, the IABC/Toronto 2016-17 Mentorship Program can help you get ahead in your career.
IABC/Toronto’s mentorship program includes structured matching between mentors and mentees, one group meeting and then a series of monthly one-on-one meetings between the mentoring partners.
The program gives mentees a chance to learn new skills from someone further ahead in their career and allows mentors to learn about fresh ideas outside their circle of friends and colleagues.
Want to mentor or be mentored?
Please complete the online form by October 15, 2016. You must be a current member of IABC/Toronto to participate in the mentorship program.

Submit your nomination for the 2016 Communicator of the Year Award

Do you know an executive in the Greater Toronto Area who is a leader in communication? Nominations are now open for the 2016 IABC/Toronto Communicator of the Year and we need your help to identify our next award recipient.
This annual award is presented to a leader who has demonstrated strategic communication excellence. Last year we were thrilled to recognize Stefan Sjöstrand, President of IKEA Canada, for his commitment to embracing a culture of open and transparent communication.
How to submit your nomination?
In 500 words or less, tell us why your nominee deserves the title Communicator of the Year. Nominations can be submitted by members and non-members and will be kept confidential.
Learn more about the award criteria and submission requirements at
Submit your nomination and supporting materials to: by Friday, December 2, 2016.

ONLY FIVE SPACES LEFT! Change communication professional development session

Thursday, October 27, 6 to 8:30 p.m., St. Andrew’s Club & Conference Centre, 150 King St. West, Inverness Room, 27th Floor, Toronto
Organizational transformations are becoming the new norm. If your organization hasn’t been through a large change project yet, it will. Are you ready for change?
Communication change experts Annette Martell and Jody Humble will lead this professional development session on how and why CEOs’ primary leadership trait today is “change agent” and what should be in a communicator’s toolkit to help senior executives successfully lead change.

CMPs: This session may qualify for up to five points of professional development.

Registration fees: (include admission, refreshments, networking)
  • $58 plus HST: IABC members ($65.54 with HST)
  • $88 plus HST: Non-members ($99.44 with HST)
Register now

SELLING FAST! Unlock your potential with a media writing workshop

November 22, 7:30 to 9:30 a.m., Mattamy Athletic Centre at the Gardens, Eggy's Summit, 3rd Floor, 50 Carlton Street, Toronto
Do you need to sharpen your writing skills? Is influencing your readers, listeners or reviewers an important part of your role? Do you want to motivate your audiences into action? If so, come and join Jane Stokes in a 90-minute workshop filled with salient tips and examples that will make you a better writer.
In this workshop, you’ll:
  • Get a quick refresher on writing branded articles and why marketing pros are trying to write like reporters.
  • Discover how to adopt an objective, neutral style and still brand effectively for your organization.
  • Learn why the three most important aspects of an inviting tone include trust building, helpfulness and engagement.
Attendees will have a chance to win four copies of Jane’s recently published The Complete All-Canadian Content-Writing Handbook, intended for public relations and marketing communicators.
CMPs: This session may qualify for up to five points of professional development.
Registration fees (include admission, continental breakfast, networking)
  • $40 plus HST: IABC early bird member rate by November 1 ($45.20 with HST)
  • $50 plus HST: IABC member rate after November 1 ($56.50 with HST)
  • $75 plus HST: Non-member rate ($84.75 with HST)
Register now

Members, find your next job on IABC/Toronto’s CareerLine

Try IABC/Toronto’s CareerLine and gain value from your IABC/Toronto membership. Each year, more than 200 communication and PR career opportunities, from junior to senior levels, are posted online, exclusively for members.

Latest job postings include:

  • Account Manager
  • Anti-Racism Directorate - Strategic Communications Office
  • Ministry of Agriculture – Business Development Consultant
  • Communications Officer (Campaigns/Social Media/Planning)
  • Senior Advisor, Public Education and Stakeholder Engagement
  • Advisor, Executive Communications
Members can access these and more listings by going to

Looking to hire an IABC/Toronto communicator?

Members and non-members can post a job at the same flat rate.
  • $230 plus HST  –  Junior, intermediate or senior positions or an RFP position
  • $30 plus HST  –  Internships (must note internship in job title)
  • $100 plus HST  –  Freelance positions
 To post a job online, please go to

New. Show your writing talent in Communicator

Are you an experienced professional looking to share your wealth of knowledge; or perhaps you’re a student or recent graduate and want to share your view on current trends? If so, we’d love to hear from you.
Communicator provides high-quality content on a variety of subjects of interest and value to our members. The publication covers a wide range of topics including social media, change communication, internal communication and brand communication.
Its success is largely dependent on content submitted by—and the participation of—our members. If you are interested in writing or acting as a guest editor, please contact to learn more.
You must be a current IABC/Toronto member in order to volunteer.

Get social with PIC

Wednesday, October 5, 6:30 to 8:30 p.m., Duke of York Pub, 39 Prince Arthur Ave., Toronto
Come out and network with IABC Toronto/PIC members and friends at our next social networking event. PIC socials allow you to meet new people or get to know others better, practise your elevator speech, bounce ideas off others or get answers to questions.
While it's pay-your-own-way for drinks and snacks, the lively discussions and friendly atmosphere are on the house.
Register now

Get involved: become an organizer for IABC/Toronto’s Westend Communicators

Since launching in 2004, IABC/Toronto’s Westend Communicators group has brought together nearly 300 members who live and/or work outside of the downtown core. The group aims to connect members and offer the opportunity to network with each other closer to home — in Etobicoke, Brampton, Oakville and Mississauga, for instance.
We’re looking for several volunteers who live and/or work west of Toronto to take over managing the group. Responsibilities include organizing and promoting quarterly networking or professional development events, managing the Westend Communicators’ email and LinkedIn group, and other activities as needed.
For more details on what’s involved or to volunteer, contact Diana Janosik-Wronski or Sue Horner.

Advanced Learning Institute Presents

Connect face-to-face with the leading internal communication professionals while benchmarking best practices with like-minded peers. See live demonstrations and hear examples from over 10 leading organizations. Return to your office with practical tools and advice you can implement immediately.
See detailed agendas, venue, pricing and registration information at
Copyright © 2016 IABC/Toronto, All rights reserved.

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