October 29, 2019    A bi-weekly resource for all communicators
In this e-Lert
  1. Reverse Mentoring PD Event – November 20
  2. Hold the Date: IABC/Toronto Festive Networking – December 5
  3. Last Notice: Learn video marketing skills with PIC – November 6
  4. Mix, mingle and be merry at the PIC winter social – December 12
  5. Strategic Internal Communication Conference – November 25 to 27
  6. Reminder: CMP/SCMP certification exams – November 24
  7. October Member Month. Only 3 days left to save!
  8. New! Member spotlight: Linda Andross, ABC, MC
  9. CareerLine: October Wraps Up
  10. Communicator: Fall 2019 Edition: Diversity and Inclusion

IABC/Toronto Reverse Mentoring Professional Development Panel Discussion

Wednesday, November 20, 6 to 8 p.m., First Canadian Place Gallery, 1 The Path, Toronto

Join us for an evening of non-traditional mentorship, where freshly-educated young minds will be discussing their insights, views and opinions on all things communications. Students and senior communicators alike are invited to attend for an opportunity to learn and ask questions about what future communicators will be bringing to the workforce. What new and emerging digital trends are on their radar? What is their opinion of the communications landscape? What are their career trajectory plans? We’ll be tackling these hot topics and more…

Featured Moderator: Rohini Mukherji, VP Integrated Communications, APEX PR

Registration fees:
$25: IABC member rate
$50: IABC non-member rate

Additional Details: 2 drink tickets provided, hors d’oeuvres will be served.
Register Now

Hold the Date: IABC/Toronto Festive Networking Event and News Chat December 5

Whether you've been naughty or nice, join us for the IABC/Toronto Festive Networking Event and News Chat.

The gift of networking is good throughout the year and this is a great opportunity to connect with colleagues, meet new communications professionals and share some holiday cheer.

We'll have a special guest from the news and PR world to offer tips on how to cut through the noise and connect with busy journalists.

When: Thursday, December 5 from 6  to 8:30 p.m.

More information coming soon. For advance notice, please email

From script to screen. Enhance your video marketing skills at PIC’s PD event—only a week away!

Video marketing from A to Z: How to support your clients and promote your own
expertise through video marketing

Wednesday, November 6, 6:30 to 9 p.m., Mattamy Athletic Centre, Blue & Gold room, 3rd floor, 50 Carlton St., Toronto
Featuring: Vanessa Holding, Partner/Executive Producer at Arc + Crown Media
Clients carry screens in their pocket. Customers stream video anywhere there’s wifi. It’s no wonder from social media marketing to corporate learning, video stands out as today’s critical tool for communicators. But what’s the most intelligent way to use it with your clients? And how can you use it to promote your own services? In this seminar, “Video Marketing from A to Z,” Vanessa will explore the ways that video is an excellent medium to convey your core messaging. Grab your customers’ attention; distill complex topics for stakeholders; connect with your audience. Use video content for branding, employee engagement, or training and development. Walk away from this seminar with innovative ideas, strategies for sales, and best practices for getting the most out of your video content as an independent communicator. This one’s not to be missed!
This event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications here.

Registration fees:
$20 + HST: IABC member rate
$30 + HST: IABC non-member rate
Register Now

Mix, mingle and be merry at the PIC winter social.

Wednesday, December 12, 6:30 p.m. onwards, The Duke of York, 39 Prince Arthur Ave., Toronto

Winter is around the corner. If it’s anything like the last one, indies will need a place to come in from the cold. What better place to do that than at our usual spot—The Duke of York. Only steps away from St. George subway, (east of Bedford Road, north of Bloor Street), it’s the perfect place network in the most enjoyable way possible. IABC/Professional Independent Communicators (PIC) get together seasonally to mix and mingle with fellow independent and communications professionals. Join us this December. Take pics of your favourite PICsters. Exchange comms notes, insider secrets, and bouts of laughter. This event is open to members and non-members.
Register Now

Strategic Internal Communication Conference – November 25 to 27

Join us November 25 to 27 at the Strategic Internal Communication Conference – the only conference of its kind in Canada, designed specifically for the internal communicator! It will feature keynote sessions, intriguing presentations and two post workshops. Register using code IABCTO2019 to receive a 10% discount.
Keynote sessions will include:
  • Reid Blackman, Founder & CEO, Virtue
  • Sonia Fiorenza, VP, Comms & Engagement Strategies, SocialChorus
  • Mike Klein, Managing Director, Brand Heroes Inc.
  • Cyrus Mavalwala, Founding Partner, Advantis Communications.
There will also be real world, interactive and content rich presentations from experts in the field and across Canada:
  • City of Mississauga
  • McDonald’s Restaurants of Canada Limited
  • Capital One Canada
  • PepsiCo Foods Canada.
Discover more about all 11 sessions, both workshops and the keynotes here.
Register Here

Reminder: CMP/SCMP certification exams – Sunday, November 24

Sunday, November 24, 10 a.m., Courtyard Marriott Toronto, 675 Yonge St., Toronto

If you have already been approved* to sit for the Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) certification exams, mark your calendar for November 24. The CMP/SCMP certification exams are being hosted in Toronto that day by SummersDirect in partnership with IABC/Toronto.
*Applications must be submitted at least 30 days in advance of the exam date (October 26, 2019 has already passed).
For more information visit Global Communication Certification Council (GCCC) or email

Member Month October 2019. Only 3 days left to save!

New and renewing members can save 10% on international dues when they use code OCTOBER10.

Anyone whose name is listed in the referral field at, when a new member joins during October, will receive a coupon code to save 50% on an IABC Academy course. Codes will be sent in early November to anyone who qualifies. Referrers will also receive special recognition at the IABC 2020 World Conference as an IABC Champion.
Join or Renew Now

Member Spotlight

Linda Andross, ABC, MC

Managing Partner/Owner, APEX PR/ruckus Digital

Recently recognized by the Globe and Mail’s inaugural 2019 Report on Business ranking of Canada’s Top 400 Growing Independent Companies, Linda is one of the Owner/Managing Partners of APEX PR and ruckus Digital + Design.  Linda has been a long time IABC/Toronto board member and volunteer, a Past President and recognized as an IABC Master Communicator.   A member since 1997, Linda is a strong proponent of being involved in your industry “community.”  Read more…

October is wrapping up! Find a new job on CareerLine!

Join companies large and small, non-profits, members and non-members, and give your job posting visibility to IABC/Toronto’s 1,000+ communications and PR professionals.

To post a job online, please go to
Jobs recently listed on CareerLine include:
  • Media Relations Officer
  • Chief Communications Officer and Associate Vice President
  • Communications Specialist (Public Affairs)
  • Communications Specialist (Executive Communications)
  • Communications Specialist (Digital Media)
  • Senior Manager, Community Relations
  • Communications Specialist
  • Senior Project/Account Manager
Members can access these and more job postings here
Copyright © 2019 IABC/Toronto, All rights reserved.

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