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2015 FORECAST


This clever presentation was created by Marketing at White Oak Carpet.  Hoping you enjoy this forecast on design in San Francisco for 2015.

All the best!
Cindy Timberlake

Top 5 Interior Design Trends for 2015
According to The Wall Street Journal


mixed metalsMixed Metals
In London, designer Kelly Hoppen says mixing warm metals, such as copper and rose gold, with cool ones like silver is particularly hot right now. Los Angeles designer Jamie Bush agreed, saying he is no longer interested in matching every metal finish in a single room: “It’s too staged.” New York designer Thom Filicia suggested a “strategic, layered mix” of silvery, gold and black metals as a “riskier and more stylish” option. A great example: Arteriors’s Nolan Pendant, a brass-finished iron light with a dark bronze band.

Moody Indigo
Several designers are developing a case of the navy blues. Paris-based Stephanie Coutas said dark navy, as a counterpoint to white marble and mother of pearl, is a growing trend in luxury projects in the City of Light. Los Angeles designer Sasha Emerson hailed the color’s versatility: “It plays so well with other colors, such as pink, cream, gray, coral and sage.” Architect Barbara Bestor’s tried-and-true: Benjamin Moore’s Old Navy mixed with a little black.

Painterly Rugs
Whether it looks like a Motherwell or a Monet, a rug “that is visually fluid with irregular patterns breaks the grid of rectangular rooms and furniture,” said Mr. Bush. (See examples from Marc Phillips’s collection here.) “They are true art pieces,” said Sydney designer Thomas Hamel, especially those rendered in silk “that shimmer and constantly change color.”

Smoky Glass
“Clear is so last year,” quipped Mr. May. Instead, Los Angeles designer Kelly Wearstler opts for smoked glass to “strike a tension between raw and refined, masculine and feminine.” That smokiness “adds a sense of mystery and intrigue to an otherwise typical material,” she said. For Mr. Harris, the effect, as seen in Sebastian Scherer’s Isom tables for Neo/Craft, “exudes a sultry 1970s vibe that reminds me of an intimate club that serves really good Manhattans.”

Graphic Tiles
Thanks to the allure of indoor/outdoor living, colorful concrete tiles (such as these from Amethyst Artisan shown here) continue to move from commercial to home spaces, said Los Angeles designer David John Dick : “It's a perfect combination of graphic design and interior design.” Sam Allen, a Connecticut designer, views them as a sneaky image-booster. “These unusual ethnic tiles give the appearance that you are well-traveled,” he said.


What's out for 2015
According to The Wall Street Journal


Chevron Prints
If used simply and elegantly, the ever-popular military motif “can be a strong look on its own,” said Simon Rawlings, creative director of David Collins Studio in London. But as a repeated zigzag on wallpaper or pillows, it’s passe. “You know it’s time to kill the trend when you can buy a Crock-Pot with a chevron pattern on it,” observed Atlanta designer Kerry Howard.

Text as Décor
“French writing on linen is o-u-t,” said San Francisco designer Lisa Lorino. Ditto “Keep Calm” posters, suggested Lana Sexton of Manhattan’s Nest Interiors. And metal letters lit with light bulbs darken many a designer’s mood. When Bostonbased James Swan, author of “101 Things I Hate About Your House,” spotted one such installation, spelling “EAT,” in a home, “I took a houseful of strangers out to dinner—on me—rather than be trapped staring at that sign,” he recalled.

Mirrored Furniture
This attempt to evoke 1930s Hollywood glamour is starting to show its age. “A mirrored accent piece may be gorgeous,” Los Angeles designer Christian May acknowledged, “but if I see the scuffs on my shoes reflected in one more cheap catalog credenza, I’m going to scream.” Only the reincarnation of Carole Lombard, said Atlanta designer Stan Topol, could make him reconsider the look.

The Ombre Look
When they first arrived on the scene, dip-dyed furnishings were a clever way to update familiar shapes, said upstate New York designer Jeffrey Harris, “but now Pinterest is full of the sad, clichéd DIY results.” Ombré fabric, Mr. May said, “will always be a décor classic, but chair legs dipped in paint are another thing entirely.” Richard Misso, design director of the Stylesmiths in Melbourne, Australia, offered this succinct advice: “Keep ombré in the hair salon.”

Beni Ourain Rugs
Beni OurainAlong with overdyed patchwork Persian rugs, these shaggy Moroccan black-and-whites are overexposed. “Vintage Beni Ourain rugs that cost $10,000 are now being knocked off on eBay,” noted Ms. Sexton. Los Angeles designer Mark Cutler offered a more blunt assessment: “They got us through the recession with luxurious pile, simple color and a tempting price point, but it’s time for them to stay in the souk.”


Designer Requests and Current Trends

  • A luxury client is a much more informed consumer who wants to create spaces to indulge their interests.
  • I think we are finally seeing the end of grey color palettes. For the last several years it feels as though Restoration Hardware was the default tastemaker for the nation. As this look becomes more ubiquitous, I think that people are looking at other sources for inspiration and finding a whole new colorful world. Once again online resources for inspiration have really opened up the eyes of luxury home owners to a world of possibility.


Using Color to Accent a Room

San Francisco Market

 

San Francisco Market - Real Estate Trends

  • The average 30 year mortgage was 3.69% as of 3/26/15
  • This is down from 2014 and only slightly above the historic low
  • Depending on neighborhood, prices have generally increased in the 40% to 50% range since 2011.
  • In most city neighborhoods, values now exceed those of the last market peak in 2006-2008, sometimes by wide margins.

San Francisco Market - Real Estate Changes

  • San Francisco’s residents are changing. More people in the 50 to 60 age range will sell while Millennials will buy. Also, buyers over 60 will move back from the suburbs.
  • Sellers will still get multiple offers. Demand will exceed supply as only 6,700 residential units are set to be built in 2015.
  • Gasoline prices are down, the stock market is up — favorable conditions translating to more disposable income and greater confidence in the markets overall. The American economy is stronger than it has been in more than a decade, while demand for good homes is still outpacing available inventory by a fair margin.

Luxury Market - Real Estate Changes

  • Sales of the priciest 1 percent of homes were up 21.1 percent in 2014, following a gain of 35.7 percent in 2013. Meanwhile, in the other 99 percent of the market, home sales fell 7.6 percent in 2014.
  • Luxury sales are up, and way up, in metros across the country. Ten markets have seen sales growth above 50 percent so far in 2014, and Oakland and San Jose are on pace to nearly double the number of home sales since last year in the most expensive 1 percent of the market.
  • The price to reach the top 1 percent of the housing market varies widely by metro. In San Francisco, the most expensive 1 percent of homes sold for $5.35 million or more. In Los Angeles, joining the highend luxury market will set you back at least $3.65 million, but if you’re willing to live a bit farther south in Orange County, you can squeeze into a luxury home for just $3.45 million. The budget luxury buyer could look to Atlanta ($861,000), Minneapolis ($881,000) or Raleigh ($815,000), where access to the top 1 percent of the market can be purchased for six figures rather than seven.
  • So who can afford these luxury homes? Banks don’t offer conventional loans for homes in this price range. But to put things in perspective, here’s what it would take: In San Francisco, a luxury homebuyer would need a million-dollar down payment and an annual salary of $916,000 to qualify for a 30-year fixed-rate loan, and to afford what would be a $21,369 monthly mortgage payment. In a lower-priced luxury market such as Raleigh, an annual income of just $140,000 could keep a buyer comfortably among the 1 percent in this hypothetical scenario.

San Francisco Market - Where remodeling upgrade

  • According to the 2015 Remodeling Realtors, a mid-range, minor kitchen remodel that costs, on average $19,226, will bring 80.6 percent of your investment back to you.
  • A major kitchen remodel with mid-range finishes and products comes in at $56,768 and brings a 67.8 percent ROI. In the hottest housing markets, springing for a kitchen or bath remodel is a sure-fire investment, often returning more than 100 percent of the cost. The San Francisco market has seen bathroom remodel.
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