Dear esteemed clients and business friends,

We have had a great start to the first quarter of the year. We trust that you have too. Despite recent global turbulence, we have so far seen strong interest in the African continent and its potential, which is making us look forward to a promising rest of the year.
The past months have seen some very interesting developments for africon. Firstly, we might be experiencing a change in the nature of some of our projects. For example, with a German client in the digital services space, we have started to work in the area of sourcing services from Africa, instead of selling products and services to the continent. With the accompanying potential for job creation on the continent, we are looking forward to expanding this line of business in the future.

Secondly, we have started to work on a project in Southern Africa financed by the African Development Bank. Here, the target of local job creation through exports poses a promising development.

However, we are also grateful for a multitude of new and repeat clients from industries ranging from chemicals, to industrial equipment, textile machinery, trade fair and many more.
In case you desire more information on a specific topic please do not hesitate to contact us. We would be very happy to give you more insights.

Sending you our kind regards,
your africon team
Project reference: Success of Bodo Möller Chemie in Africa 
At africon, interested companies, organisations or stakeholders frequently ask us questions, such as “How can you create value for us?”, “What was the outcome of this clients project you worked on?” or “Can you tell us about a sample project of yours?” 

For this edition of our newsletter, we took the opportunity to speak to one of our long-standing clients and provide you with insightful answers.

We interviewed Mr. Volker Oehl, Global Business Development Manager at Bodo Möller Chemie, to tell us about BMC’s experience in working with africon.

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Our latest news
africon and its partners launch Mittelstandsindex for Africa

africon GmbH together with its partners, the BRS Institute at the Bonn-Rhein-Sieg University of Applied Sciences (H-BRS), the Federal Association of Medium-Sized Enterprises (BVMW) and Nexia International released the “Mittelstandsindex Afrika” (SME Index Africa) in order to help German small and medium sized enterprises (the “Mittelstand”) to prioritize decisions on which African markets offer the greatest potential. Based on a variety of weighted criteria, the index summarizes the attractiveness of African countries in an overall rating specifically tailored to the needs of German SMEs. 

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Sustainable economy at the German-African Economic Forum NRW 2020 in Dortmund
A sustainable economy exists to support the society and enhance human well-being. The demographic development on the continent and the consequences of climate change require a rethinking of the relationship between Germany and Africa. Therefore, sustainable business is of great relevance for companies in Africa. However, these environmental and social challenges also present opportunities for young entrepreneurs. Marc Zander, africon Partner and CEO moderated the panel on sustainable economy at the “German-African Economic Forum NRW” on 18.02.2020 in Dortmund. The recommendation was that companies should remember that sustainability and profitability are not mutually exclusive but are aspirations that go hand in hand for the success of every company.
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Our latest SOTMs (slide of the month)
Slide of the month (SOTM) January: Internet speeds in Africa

Our SOTM presents a research africon conducted on internet speeds across Africa. The client was interested in setting up a local entity in a favourable country in Africa. This in turn required a country prioritization. africon did the country prioritization using different metrics such as internet speeds in African countries. 
Learn more here.


Slide of the month (SOTM) February: Obtaining finance in Côte d’Ivoire

Over the past years, a strong reform drive has helped the Ivory Coast to become one of West Africa’s most interesting markets. Growth rates of consistently more than 7% p.a. make the country a promising target market for suppliers of all kinds of industrial machinery. In this case, africon was asked to investigate the topic of “obtaining finance” as a key constraint for potential Ivorian customers of the client.
Learn more here.

See more Slides of the Month (SOTM) here

africon has conducted more than 100 projects in various fields and helped more than 70 clients with their Africa strategy. Within various projects, the services varied from market research up to a full development of an Africa strategy. Sometimes, clients also want to challenge their existing strategy and africon becomes their sparring partner for their new Africa strategy. Recently, africon also started to assign interim-managers who work closely and efficiently with the client for Africa strategies. See more here 
Our new team members
Visiting Associate

Gelila Enbaye

Gelila Enbaye joined the team as a visiting associate in February. She studied political science at the University of Mannheim and will focus on international security for her graduate degree starting in September 2020. Gelila will mainly support the sales and research departments at africon.


I am excited to join the africon team as I have worked in the area of African trade policy before and can now learn about opportunities on the African markets. Moreover, I look forward to learning more about the consulting industry and the business potentials in Africa from my colleagues at the company", Gelila says.

Your opportunity in africon
Are you looking for a new challenge? At africon, exciting projects, great colleagues and flexible working hours are awaiting you. Please check the link below to know more about our current positions:
Junior Consultant (m/f) Northern Africa
Contact us

If you have any questions please don't hesitate to contact us: 

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africon GmbH · Carl-Ronning-Straße 1 · Bremen 28195 · Germany

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