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Continue to the light and read January 2023’s issue of Mmail! 👇

🔥 to your 📥

Welcome back, you look great! mm has missed everyone, and here is some fresh content to kick off your year that isn’t bogged down in the proverbial resolution-drenched non-sense. Have fun!

Transcending Familiar
(via vice)

Thanks to of TikTok and Instagram, social media has taken the "photo spread" section over with what's "now" and what is "passé". Combine this with the up coming generation's ever dwindling attention spans, it is important to constantly have your finger to the pulse of what’s trending. It isn't possible to spread your message far and wide if the ear your using to the ground is perpetually deaf. To sky rocket your idea into the stratosphere, it is important to set a tone. We need to learn to communicate in a way that is familiar (on trend) but that transcends the normal.

😐

The Ai Dilema
(via unesco)

Ai and algorithms initially started out as something that was very helpful in creating a more curated experience in advertising as well as a more intuitive experience of life around us making our daily lives more "user friendly". However due largely in part to very little restrictions in data collection and selling, ai has created a dangerous ethical dilemma that we in advertising have the power, and the moral duty, to hit the re-set button on.

In this article you will have the opportunity to read up on 4 very important sub topics of ai ethics. Creative people need to be at the forefront for ai to manifest ethically.

🤖

Time to Level Up
(via hubspot)

Gamification in marketing can help your campaigns go from forgettable to fun, both engaging users and driving increased sales.

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.

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How to Focus Like It’s 1990
(via ny times)

"Smartphones, pings and Insta-everything have shortened our attention spans. Get some old-school concentration back with these tips."

…and while we are on the topic of attention spans... maybe we should attempt some new brain work outs? Of course once we created the internet many deep thinkers already for-saw the seedy underbelly of what "the internet" would become, and even though at times it seems like it is getting further out of our grasps ability to slow down the overlap of "real" life and life "online" it is important to remember that we, an ORGANIC SPECIES, created it! And we did it in the 90s! Imagine what we can accomplish now with all of the eternity that is the internet paired with our ability to compartmentalize.

Lets go back to the day when we began creating things we never thought possible.

🎯

Level down
(via apple music)

In an ever present push from an odd-throuple combination of gen x / millennial / boomers to get off screens and back into the real world, podcasts have taken off into a multi-billion dollar industry.

The majority of the world was not born with a tiny computer in hand, and the craving to get back to analog life is intensifying. As a modern concept twist to talk radio, individuals or groups can subscribe to their own niche of listenership. This opens up the door for direct access to people of your marketing demographic. What better place to find out about the next True Crime series then by first hearing of it as sponsor your favourite podcast or by hearing your favourite shoe brand tell you about the newest release on Steph Curry's podcast? This makes it easier for you to not only streamline your niche demographic, but play on the public figures that they consider key brand ambassadors. Did we mention how cost effective it is?

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Client spotlight: Bruce Whittaker
(via miniature massive)

Bruce Whitaker is not only a hotel and hospitality icon in Stratford, incredible partner and father AND superfriend, he is also deeply rooted in Stratford ON and invested in all things that make Stratford unique and full of Canadian je ne sais quoi. Luckily for Stratford, that includes its education system.

We at Miniature Massive helped design, create and execute a campaign run that saw Bruce over the finish line in spectacular fashion. Add to his endless energy a little mm spice and Stratford has a School Trustee that is not only beyond qualified but entirely focussed on whats best for our youth in order to ensure that the future for them is well in grasp. Click below to have a look through out his website and learn more about the inclusive, empathetic and open minded individual at the forefront of ensuring our kids are able to become the leaders our world needs.

See what we created here.