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          10 stories we've enjoyed this week      

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Hi All,
Hope you've all had a great week. 

Friends of Storythings, Adam Gee and Victoria Mapplebeck, are running a new smartphone film festival called Smart. Some of the entries are fantastic, particularly this. Check out the winners and maybe you'll be inspired to enter your own next year. 

This week in Formats Unpacked I take a closer look at one of my favourite podcasts, 99% Invisible. I try to answer why the 'e-shaped' story structure makes a show about the things we tend to ignore so fascinating. If you'd like to write about a favourite format get in touch. 

Finally, episode 4 of Very Necessary, the podcast we make with WaterAid, is out. Melissa Hemsley chats to actor and broadcaster, Cel Spellman, about the object he can't live without. Listen and subscribe wherever you get your pods. 

Have a great weekend,
Hugh
The Short Story
Nick Cave: What It's Like to Write a Song
(2 min read)

The Fall of the Gucci Billionaire Influencer Scammer 
(40 min read)

Alfred Hitchcock on How He Creates Suspense Through Suggestion
(3 min read)

The World's Best Adverts All In One Place 
(Collection)

Yinka Ilori Guest Edits It's Nice That
(4 min read)

Matthew Syed on Why We Are Wired to Be Unoriginal 
(28 min listen) 

Some Amazing Shots From the Last Decade of Movies
(1 min read)

Hearing Yourself Represented With Same-Gender Lyrics For the First Time
(5 min read)

10,000 Film Posters Free to Download
(1 min read)

The BBC Tokyo Olympic Trailer is Gorgeous
(1 min watch)
Movie poster of 60s film 'A Kind of Loving' featuring a black and white picture of the two stars in an embrace

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Storythings is a strategy and content company based in Brighton and London. We'd love to help you with some creative and bold ideas.

Here's 3 reasons to get in touch

1. You want to talk to us about content production: podcasts, videos, animations, illustrations, editorial. 

2. You want to talk to us about content strategy or format development.

3. You want to create a brand or an identity that makes it easier to communicate your message.


We do other things too. We're very friendly and always enjoy meeting people, so get in touch

 
The Full Story
Nick Cave: What It's Like to Write a Song
Another wonderful dispatch from the Red Hand Files: "Once inside the imagination all manner of inexplicable things occur. Time gets loopy, the past presses itself against the present, and the future pours out its secrets. Suddenly words behave in ways they shouldn’t, but wonderfully do, our pulse quickens, yummy butterflies explode in our tummies and songwriting becomes a collision between the pragmatic and the completely gaga — transcendental, outrageously religious, bananas...".
(2 min read)

The Fall of the Gucci Billionaire Influencer Scammer 
As Matt pointed out, this is probably going to make it to the big screen in a few years. It tells the story of an influencer, caught up in BEC scams - the largest form of internet scams that due to their nature rarely get reported and are difficult to stop. As a company, we're small enough to spot these scams when they land in our inboxes, but every time we do I feel nauseous at the thought of how devious the scammers are, and how easy it would be to fall for them. 
(40 min read)

Alfred Hitchcock on How He Creates Suspense Through Suggestion
A good short read on the director's use of suggestion, and the role of surveillance in his films: "In an earlier, 1970, interview, the director offered another distinction: 'Mystery is when the spectator knows less than the characters in the movie. Suspense is when the spectator knows more than the characters' — usually because they have been spying on the characters. Such illicit knowledge reverses the gaze. Neither able to remain aloof nor stop the horrors they see coming."
(3 min read)

The World's Best Adverts All In One Place  
A fantastic collection of all the Bronze, Silver, Gold, and Grand Prix Cannes Lions winners. This could seriously eat a big chunk of your day. 
(Collection)

Yinka Ilori Guest Edits It's Nice That 
This is an exciting move for fans of the publication. For the first time ever It’s Nice That is handing the editing reins over to wonderful London-based artist Yinka Ilori for an exploration of the power of storytelling within creativity. Can't wait to see who else they have lined up for the future.
(4 min read)


Matthew Syed on Why We Are Wired to Be Unoriginal 
Imagine you've written a book, sent it off to your agent, only to get a response saying that the first two chapters are exactly the same as an article, written by Ian Leslie, that appeared in a magazine months earlier. Well, that's what happened with Matthew Syed's brilliant book Black Box Thinking. Here he speaks to Ian Leslie about how the pair of them, totally innocently, managed to produce such similar work at the same time. It's a great listen on how our brains are wired for unoriginality.   
 
(28 min listen) 

Some Amazing Shots From the Last Decade of Movies
Visual effects artist Todd Vaziri asked his Twitter followers to share their favorite shots from a movie made in the last decade. The replies are a visual feast. Jason Kottke pulled out some of his favourites. 
(1 min read)

Hearing Yourself Represented With Same-Gender Lyrics For the First Time
There were 13 years between Katy Perry's 'I Kissed a Girl' and 'Montero' by Lil Nas X, both songs featuring lyrics about same-gender relationships that appeared on the Billboard Year-End Hot 100. When it comes to breaking the Billboard 100, songs need huge coverage on mainstream radio across the US. For this writer, Katy Perry's song was the first time she heard herself represented in pop lyrics. For another generation, it will be Lil Nas. This visual data story from Storythings favorite Pudding looks at how many Billboard Year-End Hot 100 tracks in the years between the two songs featured lyrics about same-gender relationships.
(5 min read)

10,000 Film Posters Free to Download 
Looking for something new for your walls? The Harry Ransom Center, the archive/museum of the University of Texas, where a massive collection of items related to the world of cinema and television is stockpiled, has made this huge selection of movie posters available to download for free, and in high res. 
(1 min read)

The BBC Tokyo Olympic Trailer is Gorgeous
"The trailer boasts an aesthetic inspired by Japanese anime and video games and we watch as the camera moves seamlessly from a music video where real life singers transform into anime versions of themselves to an arcade screen displaying Olympic athletes in the style of Street Fighter characters."
(1 min watch)
We hope you've enjoyed this week's newsletter. I'm sure some of your friends would love to read it. Sharing it would be really appreciated. If you've received this from a friend you can subscribe here and get it direct to your inbox every Friday.

Thanks for reading and see you all next week,

Hugh, Matt, Anjali and the team at Storythings
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