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          10 stories we've enjoyed this week      

Illustration of an Indian woman wearing traditional costume surround by flowers
Image by Aishr - Buy Her Work
Hi All, 

Just a quick reminder, in case you missed it last week, we've been working with the Science Museum on a new podcast called A Brief History of Stuff. It's hosted by BBC Radio 5 Live’s Nihal Arthanayake and each episode explores the past, present and future of an everyday object you may find in your home, from bath toys to sticky tape and vacuum cleaners to the microwave oven. Subscribe wherever you get your pods. 

Inspiration and thanks this week go to Ben Dietz, Laura Olin, George Walkley and Swiss Miss.

Enjoy today's stories and have a great weekend.

Hugh
The Short Story
Seth Godin: What's the Hard Part?
(1 min read)

Formats Unpacked: The 2x2 Matrix
(3 min read)

When in Doubt, Play Insane: An Interview With Catherine O'Hara
(11 min read) 


Addressing the Netflix Churn Problem
(3 min read)

What Working From Home Looks Like Around The World
(5 min read)

How Product Placement May Soon Be Added to Classic Movies
(5 min read)

The Design Museum's 'Essential' Shop
(3 min read)


Get Out of Your Geographic Musical Bubble
(interactive)

Winners of the 2021 Sony World Photo Awards
(5 min read)

Marcel the Shell With Shoes On 
(3 min watch)
A shopper picking an item off the shelf in the Desin Museum's supermarket

How can we help you?

Storythings is a strategy and content company based in Brighton and London. We'd love to help you with some creative and bold ideas.

Here's 3 reasons to get in touch

1. You want to talk to us about content production: podcasts, videos, animations, illustrations, editorial. 

2. You want to talk to us about content strategy or format development.

3. You want to create a brand or an identity that makes it easier to communicate your message.


We do other things too. We're very friendly and always enjoy meeting people, so get in touch

 
The Full Story
Seth Godin: What's the Hard Part?
 This is a great reminder from Seth that "the hard part" can look different to all members of the team, and unless you ask this question it's going to be difficult to produce transformative work. 

(1 min read)

Formats Unpacked: The 2x2 Matrix

This week's Formats Unpacked has caught a lot of attention. There are clearly lots of people who can't resist a good 2x2 matrix. If you're wondering why they're so popular, simply check out George Walkley's excellent unpacking. 
(3 min read)

When in Doubt, Play Insane: An Interview With Catherine O'Hara
I'm currently rewatching Schitt's Creek and Catherine's character, Moira, is even funnier the second time around. This interview dropped into my stream this week and after reading I just wanted to watch and rewatch every single thing she's ever made. The interview finishes with her talking about the freedom Christopher Guest gives his actors, followed by a great anecdote about one improvised scene in Best In Show that never made the final cut. 
(11 min read) 

Addressing the Netflix Churn Problem
According to the latest Digital Media Trends Survey from consulting giant Deloitte, subscription video service churn rates jumped 85% in the last year. There were a couple of reasons for this. People were subscribing to watch a single show, then cancelling their subscription. People were also checking out some of the new services launched in the last 18 months then cancelling. According to the report, multiple tiers of subscription could become more popular.
(3 min read)

What Working From Home Looks Like Around The World

I love this. The wonderful Rest of World has used photos and text to create simple vignettes of nine people who have turned their homes into their offices during the pandemic. The stories include a florist in Tehran, a chef in Bangkok, a ranchera singer in Mexico and a fashion designer in Saudi Arabia. 
(5 min read)

How Product Placement May Soon Be Added to Classic Movies
Advertisers now have the technology to insert new product placement into old films. For example, they can put new labels on the champagne bottles in Rick's Cafe in Casablanca, add different background neon advertising signs to Ocean's 11, or get Charlie Chaplin to promote a fizzy drink. And then a few weeks, months or years later the added products can be easily switched to different brands. Gives me a shiver just thinking about it? 
(5 min read)

The Design Museum's 'Essential' Shop
There was a lot of frustration in the sector when the government announced that commercial galleries and non-essential retail could open a month before galleries and museums. So the Design Museum turned itself into a supermarket selling toilet rolls, washing up liquid and other essential items, allowing people to shop end experience art - an essential to many. All the packaging has been designed by new artists and the museum has commissioned Camille Walala to oversee the project. 
(3 min read)

Get Out of Your Geographic Musical Bubble

Our musical choices change depending on which city we live in. This interactive from The Pudding allows you to see what the most popular song is in each city around the UK and the rest of the world. 
(list) 

Winners of the 2021 Sony World Photo Awards
Go full screen and take a few minutes to immerse yourself in these incredible images. The birthday photo is something else. 
(5 min read)


Marcel the Shell With Shoes On
Thanks to Swiss Miss for introducing me to the incredibly cute Marcel the Shell, which I'm very late to. You don't have to be a child to love this. Someone in the comments pointed out that this is parodying younger siblings and their conversations with your friends when they come over.  As the youngest of six I do see a lot of my younger self in Marcel.
(3 min watch)
We hope you've enjoyed this week's newsletter. I'm sure some of your friends would love to read it. Sharing it would be really appreciated. If you've received this from a friend you can subscribe here and get it direct to your inbox every Friday.

Thanks for reading and see you all next week,

Hugh, Matt, Anjali and the team at Storythings
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