Business writing superskills for content strategists and authors
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Contented newsletter

Contented #36: News for content authors

Refresh your social media skills: 4 day offer

Certificate in Social media Writing + Business Writing Plus ebook
At last, a new special offer from Contented!

This week we have put together a fabulous package for the modern digital communications professional. 

So here’s the deal. For the next four days, US$99.00 buys you: 

~ not only the Certificate in Social Media Writing (usually US$138.00)

~ but also Business Writing Plus (ebook usually US$9.99). 

That's a mighty saving of around US$49 or 33%. 

Offer expires midnight Friday 13 June. And as always comes with our money-back guarantee.

About the Certificate in Social Media Writing

The Certificate in Social Media Writing provides a short sharp introductory or refresher course. You will learn how to grow your professional social media presence and a loyal e-newsletter database. After five hours' study, you’ll have a vision of what you can achieve with a blog, a Twitter account, an email newsletter and some key online writing skills. 

About the Business Writing Plus ebook

Today’s digital workplace imposes a heap of new communication tasks, and nobody ever told you how to do them. So we’re sure you’ll find our ebook, Business Writing Plus, extremely useful. In this year alone, Business Writing Plus has become the go-to handbook for almost 3000 business professionals. It’s lively and easy to read as well as packed with useful guidelines. 

Enrol one person online:

Ask Alice to quote for group enrolments:
alice @
+64 21 772 700

Writing tip: Mobile-proof your hyperlinks

Tightly packed links are hard to select on mobile.

The problem with links on mobile devices is the human finger: it’s so much bigger than the cursor we use on a desktop.

So make all links obvious and large and not too close to other links.

An easy target is a big, isolated target. (Even on a desktop, a big target gets more action.)

  • Use big action buttons, with plenty of space around.
  • Have plenty of space either above or below every text link.
  • Links in a list are no good on mobile unless you leave a line between each one.
  • Use a big font for headlines that are links.
  • Don’t be afraid of long headlines: they work fine on mobile. 
More about links and fat fingers

News: customers singing in harmony

We love emails like this one: thank you Lyndy for emailing us last week. Great policy!

"We have made it mandatory that all new editors must complete Contented training before being given access to our content management system. It helps if we are all singing from the same hymn sheet."
Lyndy Rol, eGovernment Directorate, South Australia

Meanwhile, we’re flat out working on digital content, accessibility and usability projects, and reviewing our own SEO/social media trajectory. And living our lives, and planning adventurous holidays in exotic places...
Be contented!
Alice and Rachel

PS Now's the time to get your digital strategy in order! Here's that special offer link again. 
Enrol one person online for US$99 now

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