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Business writing superskills for content strategists and authors
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In issue #44:
  1. Nine digital content skills: Can you tick them all off?
  2. Special offer: Half price subscription to all courses and books!
  3. Hot topic: The simple strategy that helps web teams succeed
  4. Why New Zealanders say Happy New Year in June 

Nine digital content skills: Can you tick them all off?

Digital content skills are now part and parcel of so many jobs. 

You need digital content skills for jobs in marketing, advertising, online publishing, corporate communications, journalism, tech writing, freelance writing, content management, digital strategy, service design and more.

That's why people who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters, search engines — have amazing career opportunities. Just look at listings on job websites, and you'll agree.

Nine digital content skills: Can you tick them all off?

Half price subscription to all courses and books (ends 21 June)

Online digital content training for UK, USA, Canada, NZ, Australia, India
If you want to sharpen your digital content skills, then this is the training offer for you.

The subscription to all Contented courses and books is half price: USD$196 (NZD$275 or AUD$262 or EUR172 approx)
Special offer details: half price subscription to all courses for 12 months
  • Learn online at your own pace over 12 months
  • 21 x 1-hour courses and 3 e-textbooks
  • Independently accredited by the CPD Standards Office in London
  • Comes with a 100% money-back guarantee
  • The perfect investment if your budgets dry up on 30 June
  • Offer expires on Tuesday 21 June (midnight GMT).

Hot tip: The simple strategy that helps web teams get content from the business

Why web teams struggle to get content from staff writers and the content strategy that helps web teams succeed
If you've worked on a fairly large web project, this story will be familiar. 

It's the terrible tale of why web teams struggle time and time again to get content ready.
Getting web content can be like squeezing blood from a stone. Web teams have to beg, borrow and steal to get content from staff contributors.

Here's why this keeps happening and one simple strategy that can turn it all around

Happy New Year: it's Matariki in New Zealand

Here in New Zealand, we are celebrating Matariki - the Māori New Year. 

The appearance of the Matariki star cluster in the Southern skies signals the beginning of the Māori New Year. It's a festive time to remember ancestors, celebrate the harvest and give thanks.
Mid-year is also a good time to pause and reflect on your goals for 2016. There are still six months to achieve what you set out to do. Take a minute and ask yourself: How can I make the most of the next six months? 

Until next time
From the Contented Team
PS Half way through the year. Half price training subscription. Go for it!
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