Instagram and your business
Almost ever business uses Facebook, Twitter, LinkedIn and/or YouTube However, few we encounter use Instagram. As a business, we haven't and probably won't be starting in the near future.
But could it be good for your business? How can you tell?
For any marketing strategy, you first need to determine your target market. Having done so, you then need to research just what avenue is most effectively reaching that market. Then it's a case of trial and test and measure, then rinse and repeat.
So how might a social media platform which is all about images get your message across? How can it effectively capture the attention of your potential customers and get them in front of you? We recently read an interesting article about using Instagram for marketing, with some great stats on who uses it. TO find out more, and see if your target market is the group using Instagram, read the full article.