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Latest report "The New Plastics Economy: Rethinking the future of plastics" launched

New report offers blueprint to design a circular future for plastics

Applying circular economy principles to global plastic packaging flows could transform the plastics economy and drastically reduce negative externalities such as leakage into oceans, according to the Foundation's latest report produced in collaboration with the World Economic Forum, with analytical support from McKinsey & Company.
The New Plastics Economy: Rethinking the future of plastics provides for the first time a vision of a global economy in which plastics never become waste, and outlines concrete steps towards achieving the systemic shift needed. The report, financially supported by the MAVA Foundation, was produced as part of Project MainStream, a global, multi-industry initiative that aims to accelerate business-driven innovations to help scale the circular economy.

"Linear models of production and consumption are increasingly challenged by the context within which they operate - and this is particularly true for high volume, low value materials such as plastic packaging. By demonstrating how circular economy principles can be applied to global plastic flows, this report provides a model for achieving the systemic shift our economy needs to make in order to work in the long term." 


Ellen MacArthur

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Read related articles on Circulate

Plastics: breaking the mould
New Plastics Economy report: Thoughts from Zero Waste Scotland
 
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