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This email is intended as a helpful update to inform marketing
professionals of current trends and tricks of the trade.


Did you know web pages with video rank much higher in Google Search?

Web pages that contain videos are 50 times more likely to appear at the top of Google search rankings. Emails in which the subject contains the word “video” typically result in two to three times more opens. Research says people tend to find videos more appealing to watch than reading all text and diagrams. Accordingly, video marketing campaigns have become an essential part of today’s marketing strategy for many companies.

By integrating video into emails, social media, web ads and website home pages, you can not only facilitate more exposure for your company’s name, but also improve credibility, Google search rankings, conversions, and both open and click-thru rates. Videos can also help clients and customers appreciate your products and services better with informational “how-to’s” and testimonials.

There are many ways to incorporate videos into emails and web pages to present testimonials, product demonstrations, how-to/tutorials, product slideshows and more. Having these options available leads to more and immediate access to your products and services.

OTHER HANDY IDEAS COMING IN OUR NEXT EDITION OF TOUCHPOINTS.
Until then visit:http://www.taigmarks.com


Honing the marketing edge: TaigMarks expands video capabilities

With video communication growing in demand, we’re aiming to make video production easier, quicker and more cost-effective for our clients. So, for one thing, we’ve created our own Studio that allows us to easily and affordably shoot products, how-to demonstrations, interviews and controlled setting videos.

This includes infinity videos (think of the Mac vs. PC videos with the all-white sets) and a variety of formats from simple to semi-sophisticated. Take a look at our Pressure Pro video for Ziggity Systems and TPO flooring video for Dicor Products a couple examples. Presently most of our video productions are for websites and trade shows.

We also added a new video editor to our team, which helps us get more done and adds some expertise. Check out a few more videos at our website.



Copyright © 2013 TaigMarks, Inc., All rights reserved.

Our mailing address is:
TaigMarks, Inc.
223 South Main Street
Elkhart, IN 46516