The High Cost of Digital Discrimination: Why Companies Should Care About Web Accessibility
In these recent years, the number of new lawsuits involving Internet accessibility and non-compliance is rising. Surveys show that 4.7 million adults in America (2%) have a disability that hinders their ability to use the Internet. For a growing number of companies, the inaccessibility and difficulties that have been faced by these individuals have come at a price. Companies such as Disney, Netflix, Target and Carnival Cruise Corp have been sued by the U.S. Department of Justice (DOJ) for neglecting to design their webpages to accommodate those customers who may need assistance in browsing their website. This past year, The DOJ planned to issue rules and regulations to explain the standards that are necessary for websites to comply with the Americans with Disabilities Act. These efforts have since been delayed, with expectations to be released in 2018.
Many features that must be included to create a disability-friendly website are features that improve the user experience for others. These are tools such as an accurate auto-translation, better speech recognition, enhanced search engine optimization, text transcripts, video captioning and the ability to zoom in on your browser. When designers create with accessibility in mind, all of us benefit when interacting with the digital experience.
Read the complete article on the high cost of discrimination.