No. 8| December 2021 - January 2022 
Hello, RE:Labers!
Welcome to Cruscotti, our newsletter. Please, fasten your seatbelt and let our journey begin.

In this last year issue:
  What's new?: Techy, UX & Ergo

The NeUX: news from UX world 

EIMA 2021

Dear RE:Labers, this time we would like to tell you about our participation in the EIMA International 2021 event!
EIMA is the International Exposition of Machinery for Agriculture and Gardening, a biennial event and one of the leading trade fairs in the agricultural technology sector, that every time brings together companies, customers and other insiders from all over the world (and, why not, some curious visitors too).
Speaking of numbers: EIMA 2021 hosted a total of 1364 exhibitors, of which 1023 were Italian and 341 foreign.  In terms of number of visitors, the event proved to be success, despite the restrictions due to the ongoing Covid-19 pandemic. Visitors numbered more than 270 thousand. Moreover, almost 26,000 of these came from abroad, underlining the international resonance of the fair.


This was the occasion for RE:Lab to present the products and services that we offer to companies and end users. For 5 days we had the opportunity to tell customers, suppliers, and final users about our approach to the design and development of interaction with increasingly refined and complex tools and instruments. Our ISOBUS Stack, HMI Box and GINO were the subject of several discussions on how to make farmers' lives more efficient and easier and how to harness technology and the opportunities offered by IoT and connectivity for agriculture.
It was also a valuable opportunity to meet new stakeholders and learn how to evolve in such a dynamic sector. So, this event also provided us with interesting insights and innovative ideas.
Although the format of the event is biennial, EIMA International will exceptionally be held again in 2022, always in Bologna, from 9 to 13 November, and then it will resume its natural biennial schedule. Therefore, we look forward to seeing you next year, and hope you will visit our stand and find out about our latest products and services!


JournalMixed Reality (MR) is an immersive and cutting-edge technology that is on the verge of a turning point where we will see very soon its applications abundantly in cars, particularly in automated vehicles. This recent article provides an overview of the goals and  implications of MR in automated vehicles and the challenges and human factor issues that MR technologies have to cope with both in application and in research domains. 

The RE:Lab’s guide to the Galaxy

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While in RE:Lab

The latest cutting edge news our RE:Labers talk about at the coffee machine (which is virtual in this COVID-era)



  • How do you validate an autonomous driving system so that it knows how to behave in a context it has never encountered before? According to Waymo (Google's sister company), a Simulation City is needed.

UX & Ergo

  • Is there a possibility that human factor and ergonomics can be used in sports? If you want to know the answer, this article is for you.

Serial Stories

History of RE:Lab 

Thus begins the serial story of RE:Lab that will stay with us for a long time... A very long time... We want our RE:Labers to know in detail all the events that have taken place over the years. 
Only by sharing memories can we build identity and a sense of togetherness.

Chapter 8 
At the turn of the 2010s, RE:Lab decides to explore another emerging topic. Back then, the IoT (Internet of Things) was just an apparently promising technology. RE:Lab decides to invest in this field, envisaging the idea of a system capable of transferring and displaying a product's data directly onto a mobile phone's screen (talk of "smart" phones was quite recent). These were the first stages of DQuid, a system that is able to take the information from the vehicle's CAN and pass it on, via a Bluetooth wireless channel, thus turning the user's phone into a "remote dashboard".
From this point on, a real platform took shape: that will constitute an important step in the history of RE:Lab, as it will become a proper product and an IoT-oriented business unit within RE:Lab. Ten years later and counting, DQuid continues proposing and evolving this technology for world-class manufacturers in the field of Automotive, Motorcycling, Agriculture and Industrial Machinery.
This is how RE:Lab, thanks to this experience, stepped into the Connectivity domain.

The RE:Lab Bookshelf 

You know when you read the headlines on social networks and in the media about how the turnover of large multinationals exceeds the GDP of this or that country?
Alec Ross' book is about just that. The author analyses and explains how, in recent years, the large multinationals have taken over the everyday life of us consumers and how, in a period of deep social and political crisis, the influence of these giants is also likely to affect public institutions and policy-makers.
Ross knows what he is talking about very well, as he is an entrepreneur, expert in technologies and former Senior Advisor for Innovation at the US Department of State.
The book offers interesting background information on the dynamics behind these multinationals and describes possible alternatives to their monopoly, imagining new solutions to the problems of our time towards a new “social contract” as it is written in the title.

This is definitely something a good RE:Labber should be aware of!

Bibbidi Bobbidi Broom-Broom


If you also love using Google services and you send and receive emails every day, maybe this video can help you with a few little tricks to make your inbox perfect!


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If you want to read the previous issues, you can find them all here.
And here you can find how is named Cruscotti.
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