"Enable the middlemen"
A recurring theme for us has been investing in companies that enable intermediaries – Meesho, simsim, Wealthy, etc.
Given last-mile challenges (i.e. customer acquisition, trust-building, conversion and delivery, etc.), we found this approach pretty suitable for the Indian consumer across sectors.
Turns out, there's one sector I hadn't thought of: murder.
Here is a fascinating story of how hitmen outsourced a contract killing across a chain of intermediaries:
Elaborate attempt to outsource murder ends in prison time
Reminds me of another story. German general Kurt von Hammerstein-Equord once said:
I divide my officers into four groups. There are clever, diligent, stupid, and lazy officers. Usually two characteristics are combined. Some are clever and diligent – their place is the General Staff. The next lot are stupid and lazy – they make up 90 percent of every army […] Anyone who is both clever and lazy is qualified for the highest leadership duties.
Heh. Guess those hitmen would make fantastic startup founders…
They definitely had a fundable thesis.