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What do top flight schools think about BEFORE they even consider pulling together an invitation list?
Educe: Long view engagement & creative event strategies for higher education

Long view engagement & creative event strategies for higher education


Spring 2014
Loyola University Maryland Campaign Kick-Off

Events are a Waste of Money (unless you’ve planned what happens next)

We’ve learned from the best. Having been in the trenches with institutions such as Lehigh, Northeastern, VCU Massey Cancer Center, Gettysburg College and Johns Hopkins University as they’ve planned their event strategies, we’ve pulled together a short list of Dos and Don’ts associated with getting the highest ROI from gatherings large and small. So, read ‘em and reap…the benefits, that is.

Focus on your “A” game
Segmentation is key when planning which types of post-event follow-up are the best fit for your target audiences. It also helps to determine what’s realistic from a gift officer bandwidth perspective. The most successful efforts we’ve seen involve matching internal efforts in a tiered approach. Just as U segment guests into invitation lists of As, Bs and Cs, plan your post-gathering strategy accordingly, e.g., focusing first on the As with personal outreach, while the Bs and Cs receive a more collective touch until there is time for individualized attention.
 
> Read more Events are a Waste of Money

About Educe

JoAnn Peroutka & Sarah Winkler
Educe was created by JoAnn Peroutka and Sarah Winkler, seasoned marketing and event professionals who have a love for higher education and the belief that every college and university is entitled to a long view engagement strategy that is creative, intentional and effective.
> Read more about Educe.  

News & Views

 

Lehigh University

Educe will be on hand November 20—23, 2014 when Lehigh University paints NYC Brown and White to celebrate the 150th playing of the Lehigh/Lafayette football game. The weekend promises to be an exciting mix of brains and brawn as the Mountain Hawks play both Yankee Stadium and Carnegie Hall. Read more about the weekend.
 

Sarah Lawrence College

With a mission to graduate world citizens, Sarah Lawrence College has been an exemplar of progressive education since 1926. Educe is pleased to assist the College in its quest to create gatherings large and small that are intellectually ambitious, passionate and creative.


JAA Recognition Awards

Sarah Winkler will be judging the 2014 Jesuit Advancement Administrators (JAA) Recognition Awards competition. Winners will be announced during this year’s annual conference in July at Fordham University.

Seen and Heard
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