From social media to diversity to honest dialogue with donors, our experts weigh in on what’s top of mind for them in 2016.
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Creative event strategy
and production for higher education

Winter 2016

On Our Mind

How can gift officers get to the heart of what their donors really want? When is it appropriate to use social media at live events? What are the keys to developing authentic content? We asked friends and colleagues throughout Advancement what’s top of mind for them as they dive into 2016. Here’s what they had to say.

“I'm thinking of immersive experiences and how we can have our event attendees experience something, not just attend something. Think virtual reality goggles and ways to measure satisfaction like live polling during political debates. Think completely interactive and in the moment, text responses and digital interaction. If it isn't on instagram or Twitter then did your event really happen? An engaged attendee is one snapping photos and streaming video of the experience!”
Lynne Wester
Founder & Principal
Donor Relations Guru 
“More straight talk. This is the trend I am seeing emerge, and am cheering for, in the coming year. People are hungry for real, honest conversation; discussions that come from the heart and get to the heart of the matter. It’s time for new conversations.”
Charlie Melichar
Senior Consultant & Principal
Marts & Lundy
“I’m committed to helping gift officers not make assumptions about what donors want. Instead, we’ll work on how to ask thoughtful questions that develop an honest dialogue about the impact the donors want their philanthropy to have.”

Megan Gillick
Senior Consultant
Plus Delta Partners
"To be a truly diverse institution, staff and volunteer leadership must commit to spending the political and real capital necessary to build an authentically welcoming and accommodating environment for people with fundamentally challenging points of view. In 2016 many forward-looking college and university leaders will find the funding and the courage to create real diverse learning environments for our next generation of great, global citizens."
Christopher Cullen
Managing Director
The Zodiac Group
Read more

About Educe

JoAnn Peroutka and Sarah Winkler
Educe was created by JoAnn Peroutka and Sarah Winkler, seasoned marketing and event professionals who have a love for higher education and the belief that every college and university is entitled to a long view engagement strategy that is creative, intentional and effective.
> Learn more about Educe

News & Views

Auburn University $1 billion campaign
Sarah Lawrence Campaign Launch
When well-known alumnae such as world-renowned journalist Barbara Walters, award-winning author Ann Patchett and actress and activist Holly Robinson Peete gather around a lectern, it can only be for a Sarah Lawrence College celebration.
Lehigh University
In true Mountain Hawk fashion, Lehigh installed John D. Simon as its 14th president over a momentous weekend that included the annual Founder’s Day celebration, Homecoming and the official kick-off of the Sesquicentennial year.
CASE DI Conference
Educe is proud to be a sponsor of the 2016 CASE District I Conference. Looking forward to seeing everyone in Boston and to checking out some of the great sessions – in particular those by Lynne Wester and Maureen Donnelly. Remember that the conference wifi password is educellc. Hope to see you there!
Hello Nashville!
Greetings to all of you who will be heading to the CASE District III conference in just a couple of weeks. We are so excited to be a sponsor this year. Please stop by Booth 524 and say hello. Thanks to friends old and new for helping us feel right at home.
Copyright © 2016 Educe, LLC, All rights reserved.

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