Mapping out a clear engagement strategy is a critical ingredient to campaign success.
Educe: Long view engagement & creative event strategies for higher education

Long view engagement & creative event strategies for higher education

Fall 2013
Campus in the fall

Campaign Engagement Strategies: Tracking More Than the Money

We frequently enter the campaign event planning process at the point where careful attention is being paid to tracking the influx of contributions that will move a campaign from the quiet to the public phase. Less frequent is the tracking of the levels of constituent engagement that will ensure that key players are primed to receive the information and subsequent calls to action.
Thanks to the expertise of internal staff and Cracker Jack fundraising consultants, most schools are adept at ushering the institution and targeted individuals through the leadership phase of a campaign. But what about connecting with the masses or perhaps more importantly, the mid-level donors and prospects who will be called on to fill in many of the zeroes associated with campaign funds – the “potential benefactors” as one advancement colleague calls them.
In our experience, mapping out a clear engagement strategy that takes into account audiences and initiatives and the types and frequency of connection points is a crucial ingredient to campaign success. Here are a few key elements we believe are essential to track when thinking about constituent engagement around a campaign.
> Read more Campaign Engagement Strategies

Educe Hearts Education

Hats off to the students of Boston University who have already logged over 300,000 community service hours as part of the Million Hours Project. When The Campaign for Boston University: Choose to Be Great launched on September 21, 2013, BU students pledged a million hours of community service over the life of the campaign. One year into the campaign and they are well on their way to exceeding this very ambitious goal. It’s undeniable – the students of Boston University have chosen to be great!

Seen and Heard
Seen and Heard

Cost Tipping Point
NACAC panelists and industry bloggers weigh in on whether the rising cost of college has reached a tipping point yet.

Higher-Ed Crowdfunding: What Is It and Why Does It Matter?
Let’s first get the terminology correct, our friends at Academic Impressions suggest.

Pop-Up Events
What if your next campus gathering had an exciting DIY feel?

News & Views

CASE: Campaign Communications

JoAnn Peroutka and Sarah Winkler have been included on the faculty of the CASE Campaign Communications conference to be held October 10-11 in Chicago. The sessions will explore campaign marketing trends in development communications and marketing research and help attendees understand the role of campaigns as institutional marketing platforms. Hope to see many of you there!

Go Greyhounds!

As Loyola University Maryland looks to the future, we are proud to be included as a strategic creative partner as it strives to be among the leading Catholic comprehensive universities in the United States. We look forward to collaborating with the university on upcoming marquis events.

CASE: 2014 Summit for Leaders in Advancement

Sarah Winkler, co-founder and managing principal, has been selected to serve on the CASE 2014 Summit for Leaders in Advancement Advisory Team. The organization’s premiere annual meeting for senior level practitioners, the Summit program is meant to bring a high level strategic approach to the issues that advancement professionals face now and also on the horizon. This year’s conference will be held July 13—15 at the New York Marriott Marquis.

Meet Our Team

Sarah Winkler
Sarah Winkler, Co-Founder & Managing Principal

JoAnn Peroutka
JoAnn Peroutka, Co-Founder & Managing Principal
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