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Edgy Interview: Strategic
Communications Consultant Rachel Laing

Rachel Laing, Laing Strategic Communications
Rachel Laing has worked with Competitive Edge on a number of projects throughout the years, and worked with CERC President John Nienstedt on some thorny issues involving the San Diego Alzheimer's Association. Aside from being among San Diego’s most active and witty twitterati, Rachel notably stars (along with Jason Roe of Roe Strategic) in the Voice of San Diego banner ads CERC proudly runs.

Have a read and learn about Rachel's musical tastes, favorite sports moments, her affection for pasta and the advice she gives to those starting out in public relations...
Read the Interview

What Happened with the Polls in Virginia?
Here's Some Insight

One of the big research stories to emerge from the November 2017 elections centered on the polls in Virginia - leading some to draw comparisons to inaccurate battleground state polls in the 2016 presidential election. But are those comparisons valid? Read John's post for some insight into Virginia's polling situation...
Read the Post

John Nienstedt Appears on NBC 7's Politically Speaking with Gene Cubbison

Gene Cubbison (left) and John Nienstedt (right)
An invaluable part of any campaign is the research operation that determines how a candidate is doing, as well as what a candidate should be doing.  Getting representative samples of likely voters, making appropriate adjustments to samples and conducting focus groups to understand how particular messages resonate, Competitive Edge Research & Communication CEO John Nienstedt shares how it works. Along the way he shares his insight into how voters see their respective political parties, and how they see the other side. Spoiler: it’s not pretty, and Nienstedt  believes it leads to dysfunction in the body politic.
Watch the Clip
Competitive Edge Research & Communication

Know what to do

» Political Campaigns » Public Affairs » Consumer Research » Government & Public Agencies

Survey Research » Analytics » Data Collection » Focus Group Moderation and Recruitment

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Ask the Guru
Q. I’m on the “do not call” list. Why do I get calls from survey companies?
A. Yes, truthseeker, you may have put yourself on the government’s list which began service in 2003. However, in the politicians’ infinite wisdom… and to garner as much political support as possible… the Do-Not-Call Implementation Act and the National Do Not Call Registry were overly broad in their labeling.

A better name for it would be the Telemarketer Do Not Call List. While the Registry does apply to sales calls, it does not prohibit legitimate research calls, political calls or calls from non-profit organizations. You’ll still get survey calls and you should take those surveys. However, any organization that calls you should remove you from their list if you request that. It’s common courtesy to honor such a request, and that’s Competitive Edge’s policy.


CERC Takes Batting Practice at Petco Park

Batter up!  John Nienstedt, Research Manager Lawrence Sherman, Research Analyst Jenny Holland, PhD, and Research Assistant James Iwu in the Padres dugout getting ready for batting practice. Note the unis.
John Nienstedt and the CERC research team recently spent an afternoontaking a turn in the batting cage and hitting fly balls at Petco Park! We're happy to count the Padres as a favorite client, and had a great time swinging at pitches from home plate, shagging flies and hanging out in the Padres dugout. Being on a big league field is a real treat.
Notice: CERC offices will be closed from
Christmas Day through January 1.

Enjoy your Holidays!
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