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How to Make a $ Billion Using CERC’s Research (Seriously)

The Cross Border Express (CBX) at the U.S.-Mexican border allows US travelers using Tijuana’s Rodriguez airport to quickly and easily enter and exit via the United States. It’s the only thing like it in the world and it’s a huge success. In its first three years of operation, CBX saw 5 million crossings, with yearly crossings expected to increase 20% this year. CBX revenues will top $100 million in 2019 alone and are projected to exceed $1 billion by 2026.

But before this complex, expensive and lucrative project – which was bankrolled by billionaire Steve Zell – got off the ground, someone had to prove it was viable. Enter Competitive Edge. The San Diego Regional Airport Authority hired a team that included CERC to do the hard work to determine what demand would be like. CERC conducted the public opinion research that demonstrated that the project wouldn’t just be viable, but that it would become a success. Read more to learn the whole story.

Building Healthy Organizations: John Nienstedt Speaks at 2019 Associated Builders and Contractors National Convention

 What are a membership organization’s two core goals? Recruitment and retention, and John Nienstedt presented his research on both topics during educational sessions at the 2019 Associated Builders and Contractors national convention in Long Beach, CA on March 26th and 28th. The construction industry trade association with more than 21,000 members has hired Competitive Edge Research to study the organization and its members since 2012.

John’s talk focused on how the power of analytics can help improve membership recruitment and retention. If you’d like to know more about what CERC can do for your membership organization, don’t hesitate to reach out and learn more about our capabilities.
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The Guru's BIG NUMBER of the Month:



That's the number of phone calls made by our El paso Call Center in 2018!
It’s been almost two years since CERC moved its call center to El Paso, TX and we couldn’t be more proud of our Texas crew. Operations are smooth under the leadership of Operations Director Ronald Zavala and Call Center Manager David Ferree, with production volume running at record pace. Thanks too to Olivia Perry and Gwen Ramsey who are helping to guide our team of professional interviewers to success.

Here’s some leading success indicators:

Calls made: 7,241,128
Polls completed: 164
States worked in: 17
Hours on the phone: 43,721
Interviewers employed: 300
Hours worked: 58,647
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CERC Does More Than Just Elections: Learn About Our General Analytics Capabilities

Because we’ve had such success in election polling, we sometimes run into people who think CERC “just does elections.” The truth is that our services encompass quite a few domains, whereby clients leverage CERC to make better decisions about a range of issues. Basically, whatever your challenge in the public sphere, CERC can help you make a confident decision – whether a municipality, utilities, corporation, nonprofit or membership organization. 

One capability we offer is that of general analytics. Analytics involve the statistical analysis of a problem that doesn’t require asking questions as in a survey. We recently conducted analytics work for Associated Builders and Contractors to provide the organization with objective metrics related to their chapter’s long-term viability. We call this the Healthy Chapters Initiative.

Read more about our services.

CERC's AAPOR Conference Paper Moved to Bigger Session

CERC’s paper "Democracy Derailed? How Ballot Measure Wording Affected California's Proposition 6" has been upgraded to a full 20-minute conference presentation at the American Association for Public Opinion Research Conference in Toronto. Same date – Sunday, May 19th – but John Nienstedt will present his findings at 9:15am. The paper will now be featured as part of a World Association for Public Opinion Research session on Public Opinion and Democracy, so practitioners from around the globe will attend.

John will be accompanied by CERC Research Analyst and co-author Jenny Holland, PhD., and they would love to meet up with any readers who are attending this year’s AAPOR Conference. If that’s you, please drop Jenny a note at

CERC Focus Group Recruiting Gets a GeoSpatial Boost in San Diego

CERC conducts focus groups on a range or political, public opinion and consumer topics at our San Diego HQ. Part of our focus group success hinges on recruiting reliable participants who meet certain demographic requirements. To ensure superior focus group recruiting, CERC now employs geospatial analysis to target distant recruits. In this way CERC can incentivize potential participants at different levels depending on their drive time to the facility.  

We’re able to offer, for instance, a $10 gas card to participants residing more than 20 miles away from our downtown facility. Tech savvy innovations like this improve the overall quality of our research offerings.

San Diego’s Business Forecast: Spring Outlook Is Looking Sunny

The San Diego Business Forecast
The March San Diego County Business Forecast produced for the San Diego Chamber of Commerce and sponsored by CalPrivate Bank shows the business community remaining comfortably optimistic. The Business Outlook Index (BOI) score was a healthy 18.6. All four components of the index—expectations about hiring, hours offered to workers, revenue, and business conditions—are holding steady. The March forecast also tackled local business opinion about the use of independent contractors and freelancers, a hot topic for San Diego.

For the latest issue of the San Diego Business Forecast, click here.

Join CERC at a 2019 Padres Game at Petco Park

The 2019 MLB season is now in full swing, the Padres are playing well and CERC is happy again to hold a pair of season tickets. We’re even closer to the action this season because the corporate seats have moved to the Lexus Premiere Club on the Field Level. We’ve got high hopes for Manny Machado, Fernando Tatis, Jr., Chris Paddack and the rest of the 2019 Padres. If there’s a home game you’ve got your eye on, please drop John Nienstedt a note and we’ll get you there, with a hotdog and (optional) beer in hand.
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