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The Edgy Interview: Ernie Dronenburg, Assessor/Recorder/Clerk of San Diego County

San Diego County Assessor/Recorder/Clerk Ernie Dronenburg in action
For this month's Edgy Interview we sit down with longtime San Diego elected official Ernie Dronenburg. Referred to affectionately by John Nienstedt's 88-year-old dad as “good ‘ol Ernie Dronenburg, the guy with the bow tie,” it seems like Ernie's been serving in local politics since Juan Rodríguez Cabrillo landed in San Diego Bay. Read about Ernie's big lucky break that got his career rolling, early successes in politics, favorite foods and his fondness for his wife Marilyn.
Read The Edgy Interview

CERC 2018 Scoreboard: We Correctly Predicted Outcomes in All Our Public Polling

Whoever said polling in America is dead was not referring to CERC’s polls. We conducted public polling on three important California races and two high profile statewide propositions during 2018 and accurately predicted the outcomes in all cases. Clients hiring CERC to conduct their private polling benefit from our proprietary sampling, weighting and data collection techniques that lead to such a high degree of accuracy. CERC avoids the mistakes other polling firms make, like quota sampling.

We are currently evaluating engagements for 2020 campaigns. If you have such a need, please contact us at or 800-576-CERC.
See CERC's Public Opinion Polls

Nienstedt and Holland to Present Important Paper at AAPOR Conference

Along with CERC Research Analyst Jenny Holland PhD, President John Nienstedt will travel to Toronto to present his paper "Democracy Derailed? How Ballot Measure Wording Affected California's Proposition 6" at the American Association for Public Opinion Research Conference. This will be the third time John has presented at AAPOR. “It’s a great honor to have America’s most important group of professional researchers – the best in the business -- accept our paper on how California’s Attorney General subverted the will of the people,” Nienstedt said.

Readers planning to be attend AAPOR this year should let us know so we can arrange to meet at the conference. CERC’s paper is scheduled to be presented at the 11am session on Sunday May 20th.
Competitive Edge Research & Communication

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The Guru's BIG NUMBER of the Month:



Pulled from an NPR/PBS NewsHour/Marist Poll. Feb. 15-17, 2019. n=807 adults nationwide. Margin of sampling error ± 4.6%.
A large majority of Americans do not think President Trump ought to declare a national emergency for the purpose of building a wall along the nation’s southern border. Further, most people don’t think what is occurring at the border constitutes a national emergency and Trump has never had majority support for building the wall itself.

These numbers highlight a big difference between Trump and other modern presidents. Facing public opposition like this, Trump’s predecessors would have extricated themselves from their policy choices (or not staked their presidency on an unpopular policy to begin with). But Trump tries to shove the proverbial square peg (the wall) in the round hole (the public’s disinterest). That approach – that he’s trying -- gains him admiration from his base, perhaps ensuring base turnout remains strong. Traditional politicians, however, would tack towards the electorate’s “center,” where there are more voters.
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San Diego’s Business Community Cheery Looking into Spring

The San Diego Business Forecast

February's San Diego County Business Forecast, sponsored by CalPrivate Bank, showed San Diego's business community looking ahead with solid optimism, posting a healthy score of 18.8 on the Business Outlook Index (BOI). The outlook on revenue is up compared to 2018’s fourth quarter, while expectations about hiring, hours offered to workers, and business conditions are holding steady.

For the latest issue of the San Diego Business Forecast, click here.

Blog Article: Silence Can be a Source of Great Strength (and a good negotiating tactic)

We like to pass along articles or book excerpts that we find valuable and think our readers can benefit from. This short blog post at the INC CEO PROJECT speaks to the power introverts have to educate others about themselves (and/or what they're selling) by decreasing the volume of information exchange rather than increasing it. It turns out that a little silence can do wonders for moving a negotiation along, because it exerts pressure on the other party to "fill the silence." That pressure quite often leads the other party to articulate hidden objections. So next time you are struggling to reach an agreement, remember that keeping your lips zipped - as hard as it is to do - can move a negotiation along.

Read the full post over at the Inc CEO Project.
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