Chuck Muth, Professor of Psephology (the study of elections) and political consultant, has been a friend of CERC since 1992. He publishes a brief weekly e-newsletter called Campaign Hot Tips. We thought this entry was particularly on point with Super Tuesday coming up and the “silly season” in full swing. We’ll add that one of the best ways to – legitimately -- ignore the chattering class during your campaign is by investing in expert survey research. By doing so you can block out distractions to concentrate on what really matters when it comes to winning a race.
As I was driving from Las Vegas to Southern California yesterday – took the kids to Knott’s SCARY Farm for our annual Halloween trip last night – I listened to a podcast interview of Dr. Emily Letran.
Emily has a truly amazing story about how she escaped to the United States from Vietnam in the 1970s…and went on to become a huge success as an entrepreneur. A great “American dream” story.
And one thing she said in the interview really caught my attention…
“I think some people who are on Facebook like to feel important so they give their opinions. And then there are other people backing them up and everything. But for me, unless that person has that business, is successful in that business, then I’m not going to listen to that person.”
When you’re a candidate, EVERYBODY has an opinion on how you should run your campaign.
And they just can’t wait to share their “expertise” with you.
But if they’ve never run for office themselves or managed a campaign…don’t listen to them.
1.) That includes friends, neighbors, relatives and co-workers.
2.) That includes campaign volunteers.
3.) That includes “armchair quarterbacks” on social media
4.) That includes ivory tower political science professors whose body of knowledge is limited to what they’ve read in a textbook somewhere.
5.) And it especially includes the chattering class in the media who sit up in the peanut gallery criticizing candidates and pontificating on what you *should* be doing.
Ignore them, for they know not what they speak.
Take your cues from people who have actually been there/done that. And done it successfully.