Why Ideadvance?
Thoughtfully build your business

See how Ideadvance assisted Appleton based startup, Reinvent Ferment, to "thoughtfully build their business".

Read more about the 2019 Ideadvance Solicitation below and perhaps get the opportunity to "Thoughtfully build your business" with Ideadvance funds and mentoring!
Thanks to continued support from WEDC and UW System, the Ideadvance Seed Fund is in its 3rd round of funding supporting Wisconsin innovations through 2020.  Each year, applicants are thrilled for the prospect of up to $25,000 in grants to support their new or growing idea.  But less obvious is the impact of the training. 
Past participants are answering the question, Why Ideadvance? 
If you want to understand how the program can help, consider the following quotes:
  • Ideadvance was helpful in preparing IFT for real world business dynamics.Unless the startups come from a business background, you end up having a longer growth curve to overcome without the aid of Ideadvance.  ­– Dan McGuire, Innovative Foundry Technologies
  • Ideadvance was a stepping stone in our company….it is a tool that you can use to take the idea to the next level.  But it is up to the person/team to utilize this tool to achieve success. Tom Burden, CEO, Grypshon Industries
  • Without Ideadvance, we would have never been able to start this company.Since launching, we have impacted tens of thousands of children across the U.S. – Jordan Rhodes, CEO, Mission Move
  • This program is one of the best experiences of my career.The techniques I learned to scope opportunities, evaluate markets, and refine problems statements through customer discovery are skills I use each and every day as I work to build a new startup. – Carlton Reeves
    , Tali Payments
  • This has been an incredible learning experience.The guidance and process make starting a business less risky and terrifying.  – Derek Riley, Mobile Transit Solutions
  • If you think your startup or idea would benefit from programming and accountability Ideadvance offers, please reach out today to discuss how to prepare a competitive application for the April 19 deadline.

Read more today!  Contact the New Idea Concierge to discuss your idea.

Read the entire news release
Experience more Ideadvance testimonials here.

SBIR Ready Now Accepting Applications

CTC's popular program for new-to-SBIR faculty, post-docs and early career scientists, SBIR Ready, is now accepting Letters of Interest! 
SBIR Ready is an immersion opportunity designed to support an individualized, self-directed career path for early-career scientists.  Using applied business development activities and SBIR/STTR grant writing skills, this short course will teach you invaluable skills needed to be successful in vetting new technologies and accessing funding through this $2.5 billion non-dilutive federal program.  This program is for innovators or researchers  WITH or WITHOUT their own technologies. 

Teams can access up to $3,000 toward their idea.

In this free, 4-week course expect to;

  • Evaluate your tech project from multiple angles to make a business case
  • Receive help extracting specific aims with market research, gap analysis and best practices examples
  • Draft a budget and compile resources needed with guidance from our team
  • Receive a walk-through of the SBIR application process
SBIR Ready begins June 4th and is being held in Madison, Milwaukee, and one UW System campus TBD (based on interest).

Complete an interested applicant form today!

NSF News


Project Pitch Update

NSF has published a webinar detailing changes to the application process including the new Project Pitch that is due BEFORE you apply.
As always, contact
CTC if you'd like to chat about how these changes affect your application.


NSF I-Corps Program

Deadline to apply: ASAP; Summer 2019 cohorts are filling up!
NSF I-Corps Program helps researchers translate their academic research into real-world products by providing a working knowledge of how to think about their research from an end user/customer perspective.

Questions? Please contact Divya Patil -

Design of Medical Devices Conference

Dates: April 15-18, 2019
Location: Minneapolis, MN

Design of Medical Devices Conference, the world’s largest medical device conference, provides an international forum to bring together world-class medical designers, researchers, manufacturers, and the public sector to share perspectives on innovations in the medical device sector.
Receive guidance on how to approach and talk to corporate partners and customers at a conference event to get valuable information without giving away your secret sauce. Obtain feedback on how to effectively deliver a team/company introduction in thirty seconds. Network with medical device industry leaders and entrepreneurs to obtain expert advice on commercializing early-stage technology.

REGISTER HERE to attend! 
This Regional I-Corps program is open to teams across the Midwest and provides lineage to apply for the NSF I-Corps program. 

Assistance for first time NIH SBIR/STTR applicants

Are you new to the NIH SBIR/STTR Program? Applicant Assistance Program (AAP) can help you build a stronger funding application! Interested small businesses can apply to the program once the AAP application portal opens on Thursday, April 18, 2019. Application deadline is Thursday, May 30, 2019.
  • The AAP 2019 cohort is only available for National Cancer Institute. Therefore only those projects that aligns with the mission of the institute will be accepted this round.
  • Participants of the AAP 2019 cohort are expected to submit SBIR/STTR funding applications for the September 5, 2019 receipt date.

Submitting to NSF? 
CTC Presubmission Review

Planning on submitting an SBIR proposal for the June NSF deadline? Let us review it first. Our multidisciplinary panels mimic the federal agency’s review process and taps reviewers with experience in SBIR/STTR funding, technology commercialization and/or technical expertise.
Our goal is to provide you with actionable recommendations regarding your draft ahead of your SBIR/STTR submission deadline. 
Draft proposals due by noon on May 20th.

Register today!

In case you missed it...

Read more news you can use here.

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April 10, 2019
First Look Forum

April 15-18, 2019
Design of Medical Devices Conference
Minneapolis, MN

May 20, 2019
NSF Presubmission Review

Solicitation and Review Deadlines

April 5, 2019
Applications Due

National Institute of Health

April 19, 2019
Applications Due

National Institute of Standards and

April 19, 2019
Ideadvance Applications Due

April 22, 2019
USDOT SBIR Applications Due
US Department of Transportation

June 13, 2019
Applications Due

National Science Foundation

Introducing Innovate

CTC is proud to be a part of UW–Madison’s new Innovate Network, a new website connecting the resources in our entrepreneurial ecosystem. The Innovate Network is supported by a wide array of campus and affiliate partners, and compiles resources for faculty, staff, and students working to bring their innovations to the marketplace. The monthly Innovate newsletter is a great way to stay in the loop about funding opportunities, trainings, events, and campus innovation news. Learn more and subscribe.

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