FWCBD a Poppy Award Finalist
#WharfMeetsSquare Campaign Nominated
In February of 2015 the Fisherman's Wharf CBD partnered with the Union Square BID on a Valentine's-themed campaign in which the two districts were "dating" for the month of February. Due to the success of this creative campaign, the CBD is now a finalist in The Visit California Poppy Awards, a biennial contest that honors the best and brightest of California tourism promotion. In order to become a finalist the CBD competed against other nominees, including some of the largest Destination Marketing Organizations in the state. The CBD and the BID are nominated in the category of Best Collaborative Regional Marketing Campaign. The winners will be announced at an awards gala on February 23.
Wish us luck!
Getting Around During Super Bowl 50
Transportation impacts from Jan 23 to Feb 12
Four main streets closures will be in place for
Super Bowl activities. For more information visit
and the SFMTA blog MovingSF
- Market Street, between Beale and Steuart streets
- Southbound Embarcadero, from Washington to Don Chee Way
- Beale, Main, Spear, Steuart streets from Market to Howard streets
- Howard Street between 3rd and 4th streets; partial closure on Howard between 4th and 5th streets
Security measures surrounding Super Bowl City will limit access to the event streets. There will be four main public entrances: one on Market Street (just east of Beale/Davis) and three along the Embarcadero (at Washington, Harry Bridges Plaza and Don Chee Way).
The F-Market/Wharves line will operate with streetcars on the Embarcadero between Fisherman’s Wharf and Don Chee Way at Steuart Street across from the Ferry Building, and with buses from the Castro to Don Chee Way at Steuart Street. There will be an easy transfer between the streetcar and buses at Steuart Street and Don Chee Way.
Nightly Muni Metro closures for the Muni Subway System Upgrades will be completed before Super Bowl activities begin. Muni metro will resume nightly service in time for Super Bowl events.
2015 Holiday Season Highlights
T'was the season to be at Fisherman's Wharf!
Sparkling lights port and land side, holiday cheer and decorations galore; our neighborhood knows how to get into the spirit. Even the sea lions couldn't resist!
12 Days of Wharfmas Contest
A social media sweepstakes contest was held leading up to Christmas. On every day before December 25 a new prize of the getaway package was revealed.The 12 days of Wharfmas contest had 1,938 entries and generated 218,366 impressions and 1,925 likes.
The winner, Carla Hernandez, will be enjoying a prize package worth over $1200. Thank you to the following businesses for their generous donations:
Hotel Zephyr San Francisco, Blue and Gold Fleet,
The Carousel at Pier 39, Joe's Crab Shack,
Madame Tussauds San Francisco,
Electric Tour Company: San Francisco Wharf
& Golden Gate Park Segway Tours,
Red and White Fleet, Aquarium of the Bay,
7D Experience, Franciscan Crab Restaurant,
The San Francisco Dungeon, RocketBoat
FWCBD 2016 Strategic Goals
A Preview of the Year Ahead
The FWCBD committees and staff work year round to increase district visitors, improve safety and security, and strategize more effective urban planning solutions. The following strategic goals were set by the FWCBD Board of Directors for 2016 & 2017.
- To improve safety and comfort for all visitors and businesses
- To develop a workable and compassionate plan to respond to and manage inappropriate street behavior
- By January 2017, clearly define and communicate a District retail strategy
- Throughout 2015-2017, increase visitation to the district through a blend of social media and offline strategies
- By July 2017, create and implement a comprehensive public and private transportation and parking plan to improve visitor access and respond to illegal traffic violations, and traffic congestion and movement challenges
- By January 2017, develop and implement an updated emergency response plan that includes 1) District-wide communication systems 2) emergency response training and education 3) coordination between District businesses and residents
Introducing Our New Program Manager
Joining the FWCBD team by way of Toronto, Canada, Laura was the founding Executive Director of a CBD in one of Canada’s leading downtown retail districts. She managed and executed all marketing, communications and street beautification projects and acted as the organization's spokesperson. A passionate advocate for business owners, Laura has served as a board member for the Toronto Association of Business Improvement Areas and worked with SCORE San Francisco on communication strategy and outreach to assist entrepreneurs and small business owners. She is excited to be part of the Fisherman's Wharf community and looks forward to meeting everyone.
Say hello to Laura at email@example.com
The Wharf By the Numbers
People Counting Devices track Wharf footfall
Each month we share our pedestrian counts for the previous month and previous year. December footfall shows an overall decrease of 11.9% over the previous year.
Stay tuned for more annual comparisons. The FWCBD is using footfall data to help provide valuable information to the City to help advocate for more services for local property owners, merchants and visitors.
|FISHERMAN'S WHARF FOOTFALL
|| Dec 2015
|JEFFERSON AT BAY COMPANY
|JEFFERSON AT BOUDINS
|JEFFERSON AT WAX MUSEUM
Family-Run Ice Cream Sandwich Shop Opening at the Wharf
"A pair of family-run gourmet ice cream sandwich shops called the Baked Bear are slated to open at Fisherman's Wharf and in North Beach in 2016, featuring local ingredients and everything made from scratch..." Read the Full Article>>
Soda And Candy Shop 'Rocket Fizz' Set To Blast Off At Wharf
Follow all the Wharf News>>
"...The largest and fastest-growing soda pop and candy shop in America, Rocket Fizz has 70 stores across 29 states, with 46 franchises in the works and hopes of growing internationally as well...." Read the Full Article>>
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"Fiddler's Green, a Fisherman's Wharf institution for nearly a quarter of a century, threw its fans for a loop when owner Birute Cassidy announced in October that the bar would close on Halloween. But after a couple of months of quiet, the Green is set to rise again at 1333 Columbus Ave., according to the building's landlord, Alex Kam Ho Lau..." Read the Full Article>>